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Associate Manager, MGM Media Planning and Integration, to join our dynamic team. You will be part of a team responsible for the development of holistic, audience-centric communication plans for your assigned lines of business. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaign.
Job Responsibility:
Facilitate partnerships across Agency, Activation, CIMA, Yellow Shoes, and Finance teams to develop campaign recommendations and facilitate approvals
Lead annual and tactical planning for assigned paid media and owned channel campaigns, as well as quarterly plan optimizations
Partner with Agency in offline media planning and coordination of media buying
Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages
Manage and reconcile campaign media budgets aligned with the annual operating plan
Requirements:
Minimum 5 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience
Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life in an integrated communications plan
Demonstrated history partnering and leading diverse expertise teams or partners within a Marketing organization or agency
A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends
Bachelor's degree or equivalent work experience
Nice to have:
Expertise in using Microsoft Excel, Smartsheets and Workfront
What we offer:
health and savings benefits
educational opportunities
special extras that only Disney can provide
bonus and/or long-term incentive units may be provided
full range of medical, financial, and/or other benefits
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