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Media Planning and Integration

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Disney

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Location:
United States , Anaheim

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Category:
-

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Contract Type:
Not provided

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Salary:

115500.00 - 154800.00 USD / Year

Job Description:

Associate Manager, MGM Media Planning and Integration, to join our dynamic team. You will be part of a team responsible for the development of holistic, audience-centric communication plans for your assigned lines of business. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaign.

Job Responsibility:

  • Facilitate partnerships across Agency, Activation, CIMA, Yellow Shoes, and Finance teams to develop campaign recommendations and facilitate approvals
  • Lead annual and tactical planning for assigned paid media and owned channel campaigns, as well as quarterly plan optimizations
  • Partner with Agency in offline media planning and coordination of media buying
  • Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages
  • Manage and reconcile campaign media budgets aligned with the annual operating plan

Requirements:

  • Minimum 5 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience
  • Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life in an integrated communications plan
  • Demonstrated history partnering and leading diverse expertise teams or partners within a Marketing organization or agency
  • A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends
  • Bachelor's degree or equivalent work experience

Nice to have:

Expertise in using Microsoft Excel, Smartsheets and Workfront

What we offer:
  • health and savings benefits
  • educational opportunities
  • special extras that only Disney can provide
  • bonus and/or long-term incentive units may be provided
  • full range of medical, financial, and/or other benefits

Additional Information:

Job Posted:
December 23, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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