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Media Planner

United States, Fort Worth · Job Posted June 09, 2026
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Job Description

A well-established, full-service advertising agency is seeking a Senior Media Planner to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy—translating complex briefs into integrated plans that drive performance.

Job Responsibility

  • Build integrated media plans across broadcast, OOH, print, paid social, programmatic, and digital
  • Translate audience insights, budgets, and objectives into structured plans and buying frameworks
  • Leverage research tools and platform data to inform channel mix and targeting strategy
  • Apply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiency
  • Bring proactive, forward-thinking recommendations to internal teams and clients
  • Support new business efforts, including media strategy development and pitch participation
  • Act as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocation
  • Monitor pacing and performance at a high level to ensure alignment with strategy

Requirements

  • 3–6 years of agency-side media planning experience
  • Proven ability to build and present integrated media plans across traditional and digital channels
  • Experience with programmatic and digital platforms (e.g., Trade Desk, StackAdapt, or similar)
  • Strong understanding of media math (CPM, reach/frequency, budget allocation)
  • Experience using audience research tools (MRI-Simmons, comScore, or equivalent)
  • Strong communication skills with the ability to articulate strategy and rationale clearly
  • Curiosity around how AI and emerging tech are shaping media planning

What we offer

  • medical, vision, dental, and life and disability insurance
  • 401(k) plan

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