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A well-established, full-service advertising agency is seeking a Senior Media Planner to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy—translating complex briefs into integrated plans that drive performance.
Job Responsibility
Build integrated media plans across broadcast, OOH, print, paid social, programmatic, and digital
Translate audience insights, budgets, and objectives into structured plans and buying frameworks
Leverage research tools and platform data to inform channel mix and targeting strategy
Apply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiency
Bring proactive, forward-thinking recommendations to internal teams and clients
Support new business efforts, including media strategy development and pitch participation
Act as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocation
Monitor pacing and performance at a high level to ensure alignment with strategy
Requirements
3–6 years of agency-side media planning experience
Proven ability to build and present integrated media plans across traditional and digital channels
Experience with programmatic and digital platforms (e.g., Trade Desk, StackAdapt, or similar)
Strong understanding of media math (CPM, reach/frequency, budget allocation)
Experience using audience research tools (MRI-Simmons, comScore, or equivalent)
Strong communication skills with the ability to articulate strategy and rationale clearly
Curiosity around how AI and emerging tech are shaping media planning
What we offer
medical, vision, dental, and life and disability insurance