CrawlJobs Logo

Media Planner/Buyer

bvk

Location Icon

Location:
United States , Milwaukee

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

The Media Planner/Buyer will play a pivotal role in media planning and execution. This position involves utilizing data, fostering client relationships, and implementing traditional and digital media plans to drive successful campaigns.

Job Responsibility:

  • Assist in guiding clients' marketing goals using syndicated, proprietary, and analyst data
  • Stay updated on relevant techniques and technologies for client media strategies
  • Provide insights on media, markets, and related dynamics
  • Build relationships with media vendors, ad tech communities, and publishers for idea exchange
  • Collaborate with media strategy and account teams to create client presentations
  • Maintain communication channels with clients, digital, and offline media teams
  • Cultivate client relationships, manage expectations, and deliverables
  • Contribute to work reviews and feedback sessions, representing the client’s perspective
  • Support the execution of traditional and digital media plans, including IO creation, Google Campaign Manager setup, and trafficking
  • Assist in monitoring campaign performance, tracking spending, and implementing optimizations
  • Participate in problem-solving when necessary

Requirements:

  • Bachelor’s Degree
  • 1-2 years of media operations experience, with a growing focus on digital channels
  • Familiarity with media research, planning, and buying tools (e.g., MRI/Simmons, Nielsen, ComScore, Strata, Kantar, MediaTools, Google Campaign Manager, Tableau, IAS)
  • Awareness of current media trends and innovations
  • Basic understanding of digital measurement and analytics
  • Interest in programmatic, SEM, and paid social buying strategies

Additional Information:

Job Posted:
April 10, 2026

Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Media Planner/Buyer

Senior Traditional Media Planner/Buyer

We’re looking for an exceptional individual. If it’s you, you’ll be an integral ...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience buying traditional media, with a special focus on TV, radio and out of home
  • You know the importance of meeting with sellers so that you know and are aware of the options available in a selection set and how to apply that information to put together the best quality buy for a client
  • You should have at least some experience with digital media buying, inclusive of adserving, trafficking, and reporting
  • You know how digital fits into the bigger picture of a media mix
  • You know how to negotiate firmly, but fairly, and you work to get the most value out of a media buy for your clients
  • You understand the importance of post-buy analysis for optimizing future campaigns and making sure that you steward your client’s money as if it were your own
  • Experience with Strata is preferred
  • Knowledge of qualitative and quantitative data sources, and how this research will impact buying decisions
  • Experience in Excel – specifically with pivot tables – able to sort and organize data
  • Exceptional oral and written communications skills and ability to present to clients are a must
Read More
Arrow Right

Senior Digital Media Planner/Buyer

The Sr Digital Media Planner/Buyer must have demonstrated expertise across digit...
Location
Location
United States , Tempe
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
  • An excellent communicator (written and verbal)
  • 5+ years of experience at a media planning & buying agency
  • Must be a proactive team player willing to roll your sleeves up and help the team as needed
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
  • Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
  • Excellent interpersonal skills needed to work in a cross functional company environment
  • Demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy
Job Responsibility
Job Responsibility
  • Oversee all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled
  • Experience planning, buying, and negotiating digital media: online display, video, mobile, and native
  • Strong communication skills, both written and verbal. Comfortable presenting in front of clients
  • Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and feel comfortable speaking on each to educate clients
  • Make media allocation decisions based on media objectives and target audience research
  • Be able to optimize digital campaigns and work with media partners and/or ad tech to improve campaign performance
  • Put together kickass presentations
  • analyze the meaning behind data
  • Creative asset trafficking as appropriate to vendors and internal trading team
  • Seeking out new digital media and ad technology – seek out the latest offerings in the market
Read More
Arrow Right

Senior Media Planner/Buyer

We are looking for a passionate, motivated, high-performing team member to join ...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience with Strata
  • Experience with Scarborough
  • Management of digital media campaigns across platforms such as Facebook Business/Ads, Twitter Ads, LinkedIn Ads
  • Strong communication skills, both written and verbal
  • Knowledge of when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
  • Knowledge of media planning and buying software (Media Ocean, Advantage, etc.)
  • Ability to use website analytics tools such as Google Analytics or Adobe Analytics
  • Ability to set up of pixel implementation and conversion tracking across tag management and media platforms
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
Job Responsibility
Job Responsibility
  • Creative asset trafficking
  • Seeking out new digital media and ad technology – seek out the latest offerings in the market
  • Pull media pacing reports and analyze against KPIs
  • Responsible for the day-to-day media planning, campaign management and optimizations for assigned clients
  • Provide media recommendations with supporting rationale and POVs
  • Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
  • Use available research to inform strategy and media tactic decisions
  • Maintain and oversee media budgets and ensure proper and timely invoice reconciliation occurs
  • Actualize media flowcharts
Read More
Arrow Right

Digital Media Planner/Buyer

We are looking for a passionate, motivated, high-performing team member to join ...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Management of paid social media campaigns across platforms such as Facebook Business/Ads, Twitter Ads, LinkedIn Ads
  • Management of programmatic media campaigns in one or more DSPs (TradeDesk, Basis, etc.), making recommendations, optimizations, pacing management and reporting
  • Strong communication skills, both written and verbal
  • Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
  • Basic knowledge of traditional media
  • be able to speak strategically about how digital and traditional media work together
  • Media planning and buying software (Media Ocean, Advantage, etc.)
  • Using website analytics tools such as Google Analytics or Adobe Analytics
  • Strategy and set up of pixel implementation and conversion tracking across tag management and media platforms
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Job Responsibility
Job Responsibility
  • Managing multi-media campaigns across platforms for clients including but not limited to: planning, buying, and negotiating digital as well as paid social media campaigns: display, video, mobile, native, etc.
  • Be able to optimize digital campaigns and work with media partners as well as ad tech to improve campaign performance
  • Creative asset trafficking via Google Campaign Manager or another ad server
  • Seeking out new digital media and ad technology – seek out the latest offerings in the market
  • Pull media pacing reports and analyze against KPIs
  • Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
  • Provide digital media recommendations with supporting rationale and POVs
  • Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
  • Leverage CDPs in digital media strategy and development of digital media plans aligned to the customer journey
  • Speak eloquently to the relationship of data, media strategy and CDPs
Read More
Arrow Right

Senior Digital Media Planner/Buyer

We are looking for a passionate, motivated, high-performing team member to join ...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Management of paid social media campaigns across platforms such as Facebook Business/Ads, Twitter Ads, LinkedIn Ads
  • Management of programmatic media campaigns in one or more DSPs (TradeDesk, Basis, etc.), making recommendations, optimizations, pacing management and reporting
  • Strong communication skills, both written and verbal
  • Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
  • Basic knowledge of traditional media
  • be able to speak strategically about how digital and traditional media work together
  • Media planning and buying software (Media Ocean, Advantage, etc.)
  • Using website analytics tools such as Google Analytics or Adobe Analytics
  • Strategy and set up of pixel implementation and conversion tracking across tag management and media platforms
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Job Responsibility
Job Responsibility
  • Managing multi-media campaigns across platforms for clients including but not limited to: planning, buying, and negotiating digital as well as paid social media campaigns: display, video, mobile, native, etc.
  • Be able to optimize digital campaigns and work with media partners as well as ad tech to improve campaign performance
  • Creative asset trafficking via Google Campaign Manager or another ad server
  • Seeking out new digital media and ad technology – seek out the latest offerings in the market
  • Pull media pacing reports and analyze against KPIs
  • Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
  • Provide digital media recommendations with supporting rationale and POVs
  • Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
  • Leverage CDPs in digital media strategy and development of digital media plans aligned to the customer journey
  • Speak eloquently to the relationship of data, media strategy and CDPs
Read More
Arrow Right

Sr. Media Planner/Buyer

The Sr. Media Planner/Buyer is responsible for analyzing, planning, and buying m...
Location
Location
United States , San Antonio
Salary
Salary:
Not provided
kharvey.co Logo
K Harvey Brand Partners
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5 years of experience in media planning and buying
  • Deep understanding of media negotiation and buying processes, including the development and management of multi-channel campaigns
  • Bachelor’s degree required (Advertising, Marketing, or Communications preferred)
Job Responsibility
Job Responsibility
  • Support the development and execution of integrated media plans and buys under the direction of the Media Director
  • Plan, oversee, and maintain expertise across all media channels including TV, radio, print, out-of-home, digital, and emerging platforms
  • Execute digital media campaigns across SEM, paid social, display, native, programmatic, OTT/CTV, video, and mobile
  • Manage media plans including budgeting, trafficking, execution, optimization, and reporting
  • Provide ongoing stewardship of campaigns through daily management and performance monitoring
  • Communicate placement changes to account and creative teams through accurate traffic and production specification documents
  • Stay current on industry trends, tools, and innovations, and proactively recommend new opportunities to reach target audiences
  • Build and maintain strong relationships with media partners
  • Evaluate media opportunities and present plans and points of view clearly, both written and verbal
  • Identify and recommend optimizations to improve campaign effectiveness and efficiency
  • Fulltime
Read More
Arrow Right

Senior Integrated Media Planner/Buyer

Bloom Ads is growing, and we’re looking for a motivated Senior Integrated Media ...
Location
Location
United States , Woodland Hills
Salary
Salary:
80000.00 - 95000.00 USD / Year
bloomads.com Logo
Bloom Ads Global Media Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong, effective communication skills with experience in team management
  • Background in both traditional (OOH, Linear TV, Radio, Print) and digital media
  • Strong problem-solving skills and the ability to develop creative solutions
  • Detail-oriented with excellent organizational and time management skills
  • Ability to proactively anticipate client/team needs and questions
  • Comfort working within large sets of data and numbers
  • Strong business maturity with a team-player mentality
  • willingness to be hands-on when needed
  • Demonstrated accountability and pride in ownership of work
  • Results-driven, proactive, and resourceful in finding solutions
Job Responsibility
Job Responsibility
  • Strategic Media Planning – Design cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms such as search, social, display, Out-of-Home (OOH), TV, and print
  • Budget Management – Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys
  • Performance Analysis – Analyze campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement
  • Advanced Analytics – Interpret complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions
  • Client Collaboration – Serve as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals
  • Team Leadership – Mentor junior planners, foster skill development, and ensure best practices in media planning and execution
  • Industry Expertise – Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies
What we offer
What we offer
  • Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
  • Generous vacation policy
  • Holiday PTO + Work-from-Home Fridays
  • Company contributions to 401(k) retirement savings
  • Paid volunteer hours to support causes you care about
  • Professional development opportunities
  • Free snacks (mostly healthy!)
  • Coffee Thursdays to fuel creativity
  • Monthly lunch & learns to expand your expertise
  • Quarterly town halls with food, prizes, and company updates
  • Fulltime
Read More
Arrow Right

Media Planner/Buyer

We have an immediate opening for a Media Planner/Buyer in our media group. TBC’s...
Location
Location
United States , Baltimore
Salary
Salary:
47500.00 - 60000.00 USD / Year
tbc.us Logo
TBC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree or equivalent experience, preferably having taken relevant advertising or marketing communications classes
  • ideal candidate will have two–four years of experience in media planning or a related field
  • Demonstrated experience planning and managing multi-channel media campaigns inclusive of a variety of media platforms
  • Proficiency in end-to-end campaign set-up, management, optimization, and performance reporting methods across digital media platforms
  • Ability to interpret, compile, summarize and communicate learnings, striving to continuously improve the ROI of a client’s budget
  • Solid understanding of Google Analytics and other web analytics tools
  • Advanced knowledge of Microsoft Excel and PowerPoint combined with strong written and communication skills
  • Familiarity with syndicated media research tools such as Resonate, MRI, Scarborough, SQAD, Vivix, etc.
  • Aptitude for managing multiple tasks with attention to details, deadlines, budgets and timelines
  • Outstanding interpersonal and written communication skills
Job Responsibility
Job Responsibility
  • Aiding in the development, implementation and monitoring of comprehensive or cross-channel media plans and buys
  • Demonstrating a mastery of planning systems and tools and using these tools to determine the best use of media mix and placements
  • Facilitating the gathering of media rate and research information required to develop media strategies
  • Developing competitive analyses, including the gathering of competitive data and incorporating the data into comprehensive charts and presentations
  • Managing campaign setup for digital campaigns, across multiple platforms as well as providing ongoing campaign optimization
  • Purchasing and stewarding media buys, negotiating the best rates and added value, and ensuring buys run as ordered to deliver upon Client KPIs
  • Assisting in the monitoring of campaign media results by monitoring campaign dashboards, aiding in analyzing results data, and preparing insights
  • Participating in client meetings for account status, media plan presentations, and reporting discussions, as appropriate
What we offer
What we offer
  • Social committee
  • Volunteer outings
  • Charity drives
  • Professional development opportunities
  • Personal enrichment benefits
Read More
Arrow Right