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The Media Planner/Buyer will play a pivotal role in media planning and execution. This position involves utilizing data, fostering client relationships, and implementing traditional and digital media plans to drive successful campaigns.
Job Responsibility:
Assist in guiding clients' marketing goals using syndicated, proprietary, and analyst data
Stay updated on relevant techniques and technologies for client media strategies
Provide insights on media, markets, and related dynamics
Build relationships with media vendors, ad tech communities, and publishers for idea exchange
Collaborate with media strategy and account teams to create client presentations
Maintain communication channels with clients, digital, and offline media teams
Cultivate client relationships, manage expectations, and deliverables
Contribute to work reviews and feedback sessions, representing the client’s perspective
Support the execution of traditional and digital media plans, including IO creation, Google Campaign Manager setup, and trafficking
Assist in monitoring campaign performance, tracking spending, and implementing optimizations
Participate in problem-solving when necessary
Requirements:
Bachelor’s Degree
1-2 years of media operations experience, with a growing focus on digital channels
Familiarity with media research, planning, and buying tools (e.g., MRI/Simmons, Nielsen, ComScore, Strata, Kantar, MediaTools, Google Campaign Manager, Tableau, IAS)
Awareness of current media trends and innovations
Basic understanding of digital measurement and analytics
Interest in programmatic, SEM, and paid social buying strategies