Media Planner & Buyer for TV & Audio

The TV & Audio Media Buyer is a core member of Backbone’s brand media team, responsible for planning, buying, executing, and optimizing Linear TV, Connected TV (CTV), Radio, and Streaming Audio campaigns across national, regional, and local markets. This role blends strategic thinking with hands-on execution, translating integrated media strategies into efficient, high-impact upper-funnel investments. This person is fluent in both modern, platform-based buying and traditional network and publisher relationships. They are comfortable working in self-serve platforms like The Trade Desk and Tatari, while also negotiating directly with broadcast, cable, streaming, and audio partners. The ideal candidate is detail-oriented, analytically curious, and energized by stewarding media investments that connect brand storytelling with measurable business outcomes.