Media Planner and Buyer

• Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives
• Own detailed plan development and management including rfp management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation
• Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery
• Participate in the financial aspects of media planning, including billing reconciliation and media buy execution
• manage make-goods and added value
• Contribute to media strategy, campaign reports, and client presentations
• Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team
• Build and maintain relationships with media vendors, exploring innovative opportunities for clients
• Use research tools to define target audiences and identify strategic media buying opportunities
• Be seen as a reliable resource to clients and internal team members
• Work with internal teams to ensure effective campaign execution and alignment with client objectives

• 3-5 years of experience in media planning, with a focus on digital & traditional Media
• Bachelor’s degree in Advertising, Marketing, Communications, or related field
• Agency experience
• Proficiency with Microsoft Office Suite, especially Excel and Powerpoint
• Strong communication, analytical, and organizational skills
• Very detail oriented
• Client service focused
• Ability to manage multiple projects in a dynamic environment
• Experience planning and buying for traditional media tactics such as Radio, TV, OOH, Event Sponsorships
• Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra)

Experience working in Healthcare and/or Higher Education

• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)