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Media Planner and Buyer

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Primacy

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Category:
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Contract Type:
Not provided

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Salary:

75000.00 - 90000.00 USD / Year

Job Description:

We are seeking an innovative and results-driven Media Planner to join the Mediate.ly team. Focused on digital media while appreciating the nuances of traditional media, this role is designed for individuals eager to make a measurable impact in media planning and execution. The Media Planner will play a pivotal role in driving campaign success for our clients, balancing creativity with flawless execution and analytical prowess in a fast-evolving media landscape.

Job Responsibility:

  • Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives
  • Own detailed plan development and management including rfp management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation
  • Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery
  • Participate in the financial aspects of media planning, including billing reconciliation and media buy execution
  • manage make-goods and added value
  • Contribute to media strategy, campaign reports, and client presentations
  • Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team
  • Build and maintain relationships with media vendors, exploring innovative opportunities for clients
  • Use research tools to define target audiences and identify strategic media buying opportunities
  • Be seen as a reliable resource to clients and internal team members
  • Work with internal teams to ensure effective campaign execution and alignment with client objectives

Requirements:

  • 3-5 years of experience in media planning, with a focus on digital & traditional Media
  • Bachelor’s degree in Advertising, Marketing, Communications, or related field
  • Agency experience
  • Proficiency with Microsoft Office Suite, especially Excel and Powerpoint
  • Strong communication, analytical, and organizational skills
  • Very detail oriented
  • Client service focused
  • Ability to manage multiple projects in a dynamic environment
  • Experience planning and buying for traditional media tactics such as Radio, TV, OOH, Event Sponsorships
  • Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra)

Nice to have:

Experience working in Healthcare and/or Higher Education

What we offer:
  • Unlimited PTO
  • Medical, Dental, Vision, 401k plus match
  • Annual performance bonus eligibility
  • Ongoing training opportunities
  • Planned outings and team events (remote workers included!)

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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