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The Associate will assist in the development of strategic multimedia plans and marketing recommendations, with a focus on the multicultural (US Hispanic) segment. Work with the team in all phases of the planning process, including research, creation, implementation, and stewardship.
Job Responsibility:
Work collaboratively with multiple groups both internally and externally
Utilize research and planning tools to help generate and support media plan strategies
Conduct thorough QA of data and workstreams, meticulously reviewing outputs and processes to ensure accuracy
Oversee project workflows by organizing team deadlines, planning logistics, updating decks, managing data entry and pulls, and ensuring all processes and procedures are followed for successful execution
Develop media knowledge that includes: Evaluating media research data
Developing points of view
Understanding systems applications
Understanding various media channels and their applications against client strategies/goals
Understanding the media landscape and partners
Managing budgets and maintaining client media activity flowcharts in system
Represent Canvas Worldwide professionally with clients and industry
Consistently meet deadlines and communicate effectively with team members and stakeholders
Have an intimate knowledge of the client’s brand and product details, KPI’s, etc.
Maintain organized documentation to ensure record keeping and information is easily accessible and retrievable
Proactively monitor emerging trends, cultural shifts, and audience behaviors—leveraging social media and influencer insights to ensure our marketing strategies remain innovative, relevant, and authentic
Requirements:
Experience developing and presenting your thoughts and ideas
Proven ability to work independently and as a part of a team
Marketing Internships highly preferred
Nice to have:
You have an interest or passion for the Hispanic multicultural segment
You enjoy managing projects and/or processes and taking on new opportunities
What we offer:
generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO