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The Wikimedia Foundation (WMF) seeks an experienced, collaborative Media Partnerships Lead to increase visibility and credibility for Wikipedia. The successful candidate will join the Wikimedia Foundation Brand Studio and will develop partnerships and connections that increase brand visibility and understanding of Wikipedia with key audiences including mission-aligned organizations, media companies and social media platforms.
Job Responsibility:
Build relationships within the media and publishing industries, cultivating champions of our work
Find additional opportunities/platforms for us to share our key messages at scale within the media and among mission-aligned organizations
Co-develop speaking opportunities and events with media companies and mission-aligned organizations to help boost the reach of our brand visibility and key messages
Establish and maintain relationships with Social Media platform representatives to ensure Wikipedia branded publishing achieves the highest possible impact
Work in tandem with the Wikimedia Foundation’s Social Media team to support their short and long term goals
Drive brand positioning and visibility goals in close collaboration with the Brand Studio’s Global Brand Manager and Brand Strategists
Collaborate with staff from the Product + Technology Department and Global Advocacy team to support reader and content reuse goals
Requirements:
Minimum 8 years of relevant experience in media partnerships
Strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning)
Proven ability to broker global partnerships across audiences
Experience working with brands that have community stakeholders
Experience working on global socio-technical platforms and brands in international markets
Proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations
Good range of connections with partners who can help uplift our potential for mission aligned partnerships
Ready to educate and inform WMF staff, Wikipedia Volunteers and partners about media partnerships development
Outcome-oriented and self-organized
Excellent organisational and time management skills
Sound judgement with proven ability to make objective, data-based decisions
Good communication and persuasion skills
Nice to have:
A deep love for Wikipedia and the role it can play in our world today and into the future
Empathetic, human and compassionate
Attention to detail, good work ethic, high standards and high performing
Self directed and motivated to learn and upskill with manager support