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As the Manager, Media Operations and Performance, you will play a key role driving performance marketing across the Beauty business unit’s investment end-to-end. You’ll lead the management and optimization of full funnel activation for brands in the Hair Care and Skin Care categories, leveraging audience, media, and cultural insight to learn and dynamically make our marketing more effective. You will be responsible for the productivity of Unilever’s investment, driving Return on Investment in close partnership with the assigned Category/Brand leads. You’ll be part of a team that believes in doing work that matters — for people and the planet.
Job Responsibility:
Play a key role driving performance marketing across the Beauty business unit’s investment end-to-end
Lead the management and optimization of full funnel activation for brands in the Hair Care and Skin Care categories
Be responsible for the productivity of Unilever’s investment, driving Return on Investment
Champion an iterative way of working that enables continuous improvement
Bring teams together serving as a vital connector to develop truly holistic media plans
Quarterback a squad of subject matter experts
Constantly identify opportunities to test & learn with content, audiences, and channels to better understand consumer insights and make data-driven decisions
Requirements:
Bachelor's degree (preference in Marketing or similar)
6+ years of experience in media strategy, brand marketing, or performance/growth marketing, with a proven track record of managing substantial media budgets
Deep expertise in full-funnel media planning (Paid Social, Programmatic Display, TV, OLV, CTV, Search, Audio, OOH, etc.)
Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to investment decisions
Experience working with multiple media, analytics and measurement (MMM and MTA) tools
Exceptional storytelling and communication skills
ability to influence executives and cross-functional partners
Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
Strong quantitative and analytical skills with a solid understanding of key marketing metrics
Nice to have:
Understanding of the evolving retail media landscape, especially within key retailers such as Amazon, Walmart, and Target
Hands-on experience in Biddable Environments such as Paid Social, Programmatic Display, and Search
Leadership experience managing and developing high-performing teams across media strategy and buying
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan including health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, access to numerous voluntary benefits