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Red Bull Logo Red Bull · -

Media Network (Social Media & Influencer) Specialist

Hong Kong, Hong Kong · Job Posted May 05, 2026
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Job Description

Your role serves as the heartbeat of Red Bull’s daily social presence, integrating channel management, content programming and creation, and influencer marketing to maximize local relevancy. This role is responsible for uncovering unique storytelling opportunities and crafting differentiated experiences that resonate deeply with the Hong Kong audience. By strategically growing and maintaining a robust network of creators and social platforms, the Specialist amplifies brand awareness and engagement across both owned and third-party media ecosystems.

Job Responsibility

  • PROGRAMMING AND CHANNEL MANAGEMENT
  • STORYTELLING, CONTENT CREATION & PRODUCTION
  • CREATOR & INFLUENCER NETWORK
  • EARNED SOCIAL
  • MONITORING & ANALYSIS

Requirements

  • A communication professional in digital media including programming and content production with more than 2 years relevant experience, media/marketing agency experience is a plus
  • Concrete experience in running social media accounts and websites is required
  • Expert in identifying where consumers live digitally, how they consume content, and how to engage with content according to their consumption behaviour
  • Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives
  • Experience in content production (shooting, editing, etc.), knowledge of social copy writing and community management
  • Strong network of production partners in the fields, in particular with sports, lifestyle and culture
  • good to have a network of content creators within the fields
  • With a can-do attitude and focused on delivering results
  • Team player, excellent communicator, open-minded, innovative and self-motivated
  • Travel 0-10%
  • Bachelor degree, ideally in Marketing or Business
  • Fluency in Cantonese & English (verbal & written)

Nice to have

  • media/marketing agency experience
  • good to have a network of content creators within the fields
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