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4media group is a strategic, full-service communications group offering specialist expertise in broadcast and digital public relations and market research. We are seeking a junior-level Media Monitoring and Reporting Coordinator with excellent skills in Excel, data management, analytics and reporting. In this role you will monitor and create tracking reports for our public relations and digital campaigns. Familiarity with tactics such as Satellite Media Tours, Radio Media Tours, Radio News Releases, Native Advertising and Public Service Announcements is helpful, but not mandatory.
Job Responsibility:
Manage the monitoring of all media campaigns including TV, radio, print and online
Prepare the monitoring reports for all media tours, b-roll distributions, radio services and digital campaigns as necessary
Search broadcast monitoring platforms for video usage
Complete client reports on a fixed schedule
Order permanent video links of airings through monitoring systems
Compile, analyze, and import data from multiple sources such as: Nielsen, Alexa, TV Eyes, Cision and others
Search for updated audience information for television, radio and online outlets
Continuously explore the latest and evolving market tools, platforms and other resources to share with internal staff and clients
Establish, communicate and maintain data-informed best practices for monitoring and analytics
Requirements:
High proficiency in Excel is required
Proficiency in Office 365 (Word, PowerPoint, and Outlook) is important
Knowledge or experience in Salesforce, and/or other CRM platforms is valuable
Highly organized and able to multi-task in a fast-paced environment
Meticulous attention to detail and accuracy
Interest in analytics, audience comparison and broadcast media
Must have a client service attitude and mindset for work prioritization and issue resolution
Self-starter, high energy, take charge personality
Maintain flexibility in the face of dynamic and challenging client environments
Strong communication skills
Nice to have:
Familiarity with tactics such as Satellite Media Tours, Radio Media Tours, Radio News Releases, Native Advertising and Public Service Announcements is helpful, but not mandatory