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The Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals. The Media Manager will play a key role in optimizing media performance, innovating across channels, and managing high-level vendor relationships.
Job Responsibility:
Lead the creation of multi-channel media strategies to support the company’s marketing objectives and drive business growth
Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively
Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events
Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels
Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns
Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization
Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns
Present campaign results and strategic recommendations to senior stakeholders and executive leadership
Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation
Identify skill gaps and provide opportunities for team development, training, and performance growth
Requirements:
At least 3+ years’ experience in client facing role and campaign management
Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (incl performance based) work together
Functions as a primary point of contact for day-to-day campaign management and client requirements
Understands budget planning and prioritization to ensure it is aligned with the overall investment plan
Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting
Refines ongoing reporting procedures and working practices
Identifies new opportunities for clients proactively
Works in alignment with Trading, Social, Web Analytics, Paid Search and SEO
What we offer:
Competitive medical, group retirement plans, vision, and dental insurance
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