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The Media Manager is responsible for planning, executing, and optimizing media campaigns across various channels to increase brand awareness, engagement, and conversions. This role involves managing relationships with media vendors, collaborating with internal teams, and ensuring media plans align with marketing strategies.
Job Responsibility:
Develop and implement comprehensive media strategies across various channels (digital, social, print, broadcast, etc.)
Plan, execute, and optimize media campaigns across paid, earned, and owned media channels
Collaborate with content creators, designers, and other team members to develop media content that aligns with the brand’s voice and goals
Allocate and manage media budgets to maximize return on investment (ROI) while staying within the marketing budget
Track and analyze performance metrics for media campaigns, providing regular reports and recommendations for improvement
Build and maintain relationships with media outlets, influencers, and advertising agencies
Manage the company’s social media accounts, ensuring consistent brand messaging and timely responses to audience interactions
Assist in managing crisis communication and reputation management via media outlets as needed
Requirements:
Extensive experience working across the full Communications Planning process
3- 4 years of experience planning across Display, Search and Social Campaigns and offline
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