Media Manager

• Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, and affiliate to deliver on campaign goals and KPIs
• Support leadership by proposing and managing performance improvements that provide positive revenue impact across media mix
• Utilize analytical ability to evaluate end-to-end customer experience beyond paid media and identify improvements across channels and touchpoints
• Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal
• Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend
• Work with the Measurement team to continually improve the media measurement planning and reporting process
• Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners
• Work with account teams to produce media quotes that cover time generate positive margin
• Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed
• Manage media IOs and POs to ensure partners are paid accurately and on time
• Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA
• Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment
• Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis
• Research emerging digital platforms and communications strategies to support client recommendations
• Stay current
• Other duties as assigned

• High School Diploma/GED
• Bachelor's Degree
• Bachelor's degree preferred
• 3 years of prior experience in performance-led digital marketing
• 1 year of prior supervisory/management experience
• Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail.com experience desired
• Working knowledge of excel for data mining/management, platform budgeting and planning

Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail.com experience desired