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Bring thought-leadership to Mosaic's media strategy. Guide the paid media strategy & tactics for a portfolio of clients: contribution to the media planning process, budget setting, industry tracking, test & learn agenda, etc. Collaborate with internal stakeholders to drive innovative media tactics that push the business forward. Participate in the establishment, tracking, and reporting of business and media KPIs. Manage external media and tech partners to ensure performance and cost efficiencies.
Job Responsibility
Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, and affiliate to deliver on campaign goals and KPIs
Support leadership by proposing and managing performance improvements that provide positive revenue impact across media mix
Utilize analytical ability to evaluate end-to-end customer experience beyond paid media and identify improvements across channels and touchpoints
Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal
Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend
Work with the Measurement team to continually improve the media measurement planning and reporting process
Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners
Work with account teams to produce media quotes that cover time generate positive margin
Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed
Manage media IOs and POs to ensure partners are paid accurately and on time
Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA
Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment
Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis
Research emerging digital platforms and communications strategies to support client recommendations
Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital media
Other duties as assigned
Requirements
High School Diploma/GED
Bachelor's Degree
Bachelor's degree preferred
3 years of prior experience in performance-led digital marketing