Media Manager, IKEA

IKEA

Location:
Kuwait, Shuwaikh

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

To lead the development and execution of a unified media strategy across Kuwait, Morocco, and Jordan, ensuring alignment with IKEA commercial goals and local market needs. The role focuses on optimizing media investments through data-driven decision-making and performance analysis, while fostering innovation, best practices, and strong partnerships with internal and external stakeholders. The ultimate purpose is to strengthen the IKEA brand positioning and drive visitation to all customer meeting points across markets.

Job Responsibility:

To lead the development and execution of a unified media strategy across Kuwait, Morocco, and Jordan, ensuring alignment with IKEA commercial goals and local market needs
The role focuses on optimizing media investments through data-driven decision-making and performance analysis, while fostering innovation, best practices, and strong partnerships with internal and external stakeholders
The ultimate purpose is to strengthen the IKEA brand positioning and drive visitation to all customer meeting points across markets

Requirements:

Define the yearly media direction and investment strategy lead according to the company strategy for the 3 countries (Kuwait, Jordan and Morocco) supporting the commercial agenda
Responsible for holding agency to account for all aspects of ATRACT & ACTIVATE in Kuwait and Jordan
Develop the media strategy and take responsibility for the effective and efficient use and measurement of all media to ensure the planning and buying of media are aligned with the strategy
Campaign management: Produce clear media briefs for all media agencies and secure a high quality of execution that will deliver clear and relevant to reach the campaign objectives
Follow up after execution of communication to analyze and report the performance periodically and secure the optimization adjusting the plans when necessary, according to the business performance and needs
Econometrics lead: Application of econometrics and attribution model learnings to drive ongoing improvement
Audit process and Agency service evaluation management and follow up
Responsible for driving thought leadership and best practice in the team
Publisher / vendor partnerships management and negotiation support
Manage agencies relationships in alignment with the marketing managers of the countries and marketing Director in any activities related to briefings, feedback, scope of work, contracts, fees, setting objectives and agency reviews in order to secure the most efficient and effective outcome
Co-operate with all functions involved in the execution of the marketing and commercial plans and secure maximization of all communication opportunities, securing always high return on investments
Primary point of liaison with the global team

Additional Information:

Job Posted:
July 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Media Manager