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We are seeking a strategic and analytical Media Manager to lead the integrated media planning and execution for the company’s personal care portfolio. You will act as the primary custodian of media investments, driving efficiency and effectiveness across both traditional (TV, Radio, Print) and digital channels. This role requires close collaboration with brand teams and external media agencies to ensure campaigns deliver maximum ROI and brand visibility.
Job Responsibility:
Develop and execute comprehensive media strategies aligned with brand objectives and business goals
Manage the annual media budget, ensuring optimal allocation across offline and online channels to maximize reach and conversion
Lead the relationship with media agencies, overseeing planning, buying, and performance reviews to ensure high-quality execution
Monitor and analyze media performance data to generate actionable insights and optimize ongoing campaigns
Collaborate with the Brand Marketing and P.R. teams to ensure cohesive communication across all touchpoints
Drive digital transformation initiatives, including programmatic buying, e-commerce media integration, and performance marketing
Conduct competitive landscape analysis to stay ahead of market trends and emerging media platforms
Ensure strict compliance with media audit requirements and cost-efficiency benchmarks
Requirements:
Bachelor’s Degree in Marketing, Advertising, Mass Communication, or a related field
Minimum 6-8 years of experience in media planning and management, preferably within the FMCG industry
Strong understanding of the Malaysian media landscape, including both ATL (TV, Radio) and Digital platforms
Proven track record in managing substantial media budgets and driving ROI
Excellent stakeholder management skills, with the ability to influence cross-functional teams and external partners
Analytical mindset with proficiency in media research tools and performance metrics
Passionate about consumer behavior and digital trends