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We are looking for a proactive, detail-oriented 'doer' to become the operational engine of our measurement framework. This isn't a role for a theoretical observer; it’s for an orchestrator who thrives on making complex test & learn projects happen. This role will be planning, leading and unifying the cross channel delivery of testing solutions to improve channel effectiveness.
Job Responsibility
1. MMM OPERATIONS & DATA STEWARDSHIP: Data Supply Chain: Serve as the primary point of contact for all data sharing and queries from MMM partners
Accuracy & Quality Assurance: Ensure all shared data is accurately formatted and reflect the reality of our media activity across all platforms
Performance Interpretation and storytelling: Assist in interpreting model results, helping to translate statistical outputs into a clear narrative
Agency partner: Act as the supporting daily contact for our econometrics agency
2. THE EXPERIMENTATION BRIDGE (TEST & LEARN): Technical Translation: Collaborating with strategists and analysts to take ambitious ideas from Channel Leads
Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests
Backlog Prioritisation: Own the deployment of the measurement roadmap
The 'Knowledge Bank': Maintain the central Test & Learn Log
Requirements
Multi-channel knowledge: proven experience working across multiple media channels
Measurement Frameworks: Proven experience working with, Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Vendor Management: Experience managing relationships with third-party measurement partners
Experience: You likely have demonstrable experience within a media business. Either agency (Data/Analytics/Planning/ Transformation) or an in-house effectiveness operations role
What we offer
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life