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Media Manager, Effectiveness Operations

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Location:
United Kingdom , London

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Category:
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Contract Type:
Not provided

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Salary:

45000.00 - 50000.00 GBP / Year
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Job Description:

We are looking for a proactive, detail-oriented 'doer' to become the operational engine of our measurement framework. This isn't a role for a theoretical observer; it’s for an orchestrator who thrives on making complex test & learn projects happen. This role will be planning, leading and unifying the cross channel delivery of testing solutions to improve channel effectiveness. Sitting at the intersection of our Media Channel Leads and our Analytics specialists, you will ensure our Marketing Mix Models (MMM) are fed with the right data and that our Test & Learn ideas are translated into rigorous, actionable experiments. You will be the guardian of 'what works,' ensuring every lesson we learn is recorded and, crucially, applied to our future media output.

Job Responsibility:

  • MMM Operations & Data Stewardship: Serve as the primary point of contact for all data sharing and queries from MMM partners
  • Accuracy & Quality Assurance: You will ensure all shared data is accurately formatted and reflect the reality of our media activity across all platforms
  • Performance Interpretation and storytelling: Assist in interpreting model results, helping to translate statistical outputs into a clear narrative regarding which channels are over- or under-performing, and where the opportunity for growth lies
  • Agency partner: Act as the supporting daily contact for our econometrics agency
  • The Experimentation Bridge (Test & Learn): Technical Translation: Collaborating with strategists and analysts to take ambitious ideas from Channel Leads (owned and paid), translating them into technical briefs for specialists to build
  • Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests across both owned and paid media
  • Backlog Prioritisation: Own the deployment of the measurement roadmap
  • The 'Knowledge Bank': Maintain the central Test & Learn Log

Requirements:

  • Multi-channel knowledge: proven experience working across multiple media channels
  • Measurement Frameworks: Proven experience working with, Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
  • AdTech/MarTech Stack: Familiarity with the 'plumbing'—how pixels, APIs and Clean Rooms function to collect data
  • Vendor Management: Experience managing relationships with third-party measurement partners
  • The 'Translator' Mindset: You understand the fundamentals of marketing measurement and analytics (significance, incrementality, and coefficients) but you speak the language of a Media Planner with multi-channel understanding
  • Operational Grit: You are a 'doer' by nature. You don't mind getting into the weeds of a spend file to ensure the data is 100% correct before it reaches the analysts
  • Project Management Skills: You are highly organised and capable of managing multiple workstreams between different teams with competing deadlines
  • Experience: You likely have demonstrable experience within a media business. Either agency (Data/Analytics/Planning/ Transformation) or an in-house effectiveness operations role. Ideally you will also have experience with both paid and owned media with an ability to evidence the nuances in their measurement challenges.
What we offer:
  • Flexible working with a range of options
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Additional Information:

Job Posted:
May 15, 2026

Expiration:
May 29, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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