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Media Manager, Ads Manager

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Roku

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

110000.00 - 135000.00 USD / Year
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Job Description:

Roku is seeking a highly analytical and organized Media Manager to join our Ad Marketing and Ads Manager teams. In this critical role, you will be the leading driver of our media management and tools and resources we need to succeed. You’ll bring a DTC mindset to B2B and help us operate effectively as we scale. You’ll own the full media strategy and execution, driving measurable results and ROAS across paid channels.

Job Responsibility:

  • Own end to end paid media strategy across channels including Google Ads, YouTube, Meta, LinkedIn, Roku Ads, influencers, newsletters, podcasts, and other new and emerging channels
  • Develop and communicate clear media plans, testing roadmap, and creative priorities that drive awareness, consideration, and conversion, from sign-up to repeat buyers
  • Manage day-to-day campaign optimizations and strategies that improve efficiency, scale what works, and course-correct where needed
  • Drive and track against clear media targets that move the business forward and manage key projects and communications with our paid media agency to ensure alignment
  • Contribute to attribution modeling and measurement frameworks that capture the impact of your media strategies
  • Manage monthly budgets and allocation, ensuring alignment and impact to financial and marketing forecasts
  • Partner with product, sales, and other marketing functions to ensure campaigns are aligned with business objectives
  • Translate robust marketing calendar to media moments and seasonality

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
  • 5+ years in media management scaling multi-million dollar budgets, ideally in a DTC brand or scaled B2B organization
  • Deep expertise and hands-on in-platform experience optimizing major paid channels (LinkedIn, Google, Meta) with certifications a strong plus
  • Extremely strong analytical skills and proficiency with data and data tools (Looker and Google Analytics are a plus)
  • Experience with marketing attribution models and conversion tracking
  • POV on creative strategy and performance
  • Excellent cross-functional stakeholder management and clear communication and presentation skills
  • Thrive in fast-paced, high-growth environments

Nice to have:

  • Certifications for major paid channels (LinkedIn, Google, Meta) are a strong plus
  • Looker and Google Analytics experience is a plus
What we offer:
  • Health insurance
  • Equity awards
  • Life insurance
  • Disability benefits
  • Parental leave
  • Wellness benefits
  • Paid time off
  • Global access to mental health and financial wellness support and resources
  • Commuter benefits
  • Retirement options (401(k)/pension)

Additional Information:

Job Posted:
March 26, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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