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Entry-Level Position. Our Media Investment Specialists are highly capable data enthusiasts with a passion for understanding the numbers, with a few well-crafted skills looking to expand their capabilities. Being in platform, and managing the technical aspects of day-to-day campaign management, excites them. They’re logistically savvy as they guide tag management and other media operation workflows, to ensure campaigns are setup for success, prior to launch. In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Management Team in the development of media plans that they’ll be in-turn, helping to execute.
Job Responsibility:
Execute paid media campaign builds in social channels (Meta, Linkedin, TikTok, Twitter, Reddit, Snapchat), programmatic channels (display, native, CTV, OLV, DOOH), search (Google Ads, Bing, Amazon), and shopper across a variety of DSPs
Manage a variety of accounts across different verticals
Collaborate with internal teams to formulate and create strategic proposals that meet identified objectives
Traffic Management: Manage the execution and deployment of creative assets and tags across search, social, and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc.
Analytics & Operations Strategy: Provide high-end monitoring and detailed reporting of media activity. Monitor KPIs (Leads, Sales, ROAS, etc.) daily and work on standard and executive-level reporting and activity summaries
Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues and opportunities to refine campaign performance across search, social, and programmatic display and video campaigns
Create data visualizations in Google Looker Studio that help tell a campaign’s story in a way that is digestible to clients
Create pixels, tag websites, and ensure accurate conversion tracking across channels
Maintain open communication with vendor partners and execute PMPs and PG deals
Work closely with media management, and appear on client-facing calls
Requirements:
Must be located in DFW or willing to relocate
Bachelor’s degree required
1-2+ years of working experience in digital ad operations or technical account manager role within the digital advertising field
Hands-on experience in at least one of the following: Google Ads, Bing Ads, Meta, TikTok, LinkedIn, Campaign Manager (CM360), or DSPs (DV360, TTD, Viant, etc.)
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis
Ability to multi-task and perform under pressure
Proactive initiative — A team player who is accountable for delivering accurate, timely and insightful reports, recommendations and POVs
Comfort with a client-facing environment
Act as an internal expert across media buying, tagging, reporting, analytics, and insights
Lead both internal and external training sessions
Insights into strategic MarTech recommendations for the betterment of campaigns
Nice to have:
Master’s degree is a plus
Data visualization experience (Google Looker, Tableau)
Data aggregator experience (Funnel)
Experience with project management software (Asana)