Media Executive

This role is responsible for the planning and delivery of ‘VOD media’ - targeted trailers that promote ITV content on ITVX. It involves utilising our valuable media inventory with a blend of audience targeting. This ranges from broad, upper funnel targeting through to personalised, one-to-one recommendations in the lower funnel, ensuring our millions of viewers have a relevant viewing experience that informs their next watch. Our VOD media activity supports wider campaign and channel objectives that contributes to measurable marketing and business outcomes.