Media Execution & Ops Senior Analyst

In this role, you will be working closely with Marketing Teams, Media Agencies, Media Insights and Key Media Partners. This role will collaborate extensively in order to implement first-party data collection, co-create media strategy based on our customers' behavior and track the effectiveness of B2C campaigns based on personalized offers. You will be also working with Sector & global teams to drive capability adoption on designated markets. This role is to lead the market in CE area on all important areas like consumers service development, innovation implementation basing on consumers insights understanding. The objective is to create CE programs which leverage JOY as platform to enhance consumer experience with PepsiCo brand and bring the opportunity to audience with brands engagement while all activities will deliver high efficiency and effectiveness. This role will work with the CE team to additionally ensure: a) Leveraging all JOY functionalities b) Drive effectiveness of all Consumer activities via right mechanics, comms and learnings leverage c) Usage of SFMC across adequate process stages Support and implement In-housing transformation further