CrawlJobs Logo

Media Effectiveness Manager

United Kingdom, London · Job Posted March 19, 2026
Apply Position
Job Link Share

Job Description

We’re looking for a highly analytical and collaborative Media Effectiveness Manager to join our Paid Media team. This role sits at the centre of our performance ecosystem, bringing together all paid channels into a unified view, shaping how we invest our media budgets, and ensuring we’re driving sustainable, data‑led growth. You will partner closely with channel specialists, analytics, our attribution partner, and CRO to optimise spend, shape our measurement roadmap, and rigorously evaluate incrementality across channels. This is an exciting opportunity for someone who thrives at the intersection of data, strategy, experimentation, and cross‑functional collaboration.

Job Responsibility

  • Develop and maintain a holistic, cross‑channel view of paid media performance
  • Consolidate insights from individual channel managers into a cohesive narrative that informs strategy and investment decisions
  • Identify opportunities across channels to drive incremental revenue and improve efficiency
  • Identify, test, and scale growth levers across paid, owned, and emerging platforms
  • Conduct audience research, competitor analysis, and market testing to uncover new opportunities
  • Collaborate with product, brand, and e‑commerce teams to align marketing activity with business objectives
  • Act as the internal owner of cross‑channel budget allocation
  • Partner with our attribution provider to ensure budget decisions align with incrementality and cross‑channel value
  • Continuously evaluate budget distribution to maximise ROI
  • Lead the development of the paid media measurement roadmap
  • Design and coordinate incrementality experiments across channels
  • Partner with analytics to validate results and integrate learnings into ongoing optimisation
  • Own the documentation, governance, and communication of measurement frameworks
  • Work closely with the CRO Manager to ensure landing page performance, conversion strategies, and testing plans align with paid media efforts
  • Partner with our analytics team to ensure data accuracy, reporting evolution, and alignment on measurement best practices
  • Influence cross-functional stakeholders through clear storytelling and strong analytical rationale

Requirements

  • Proven experience in growth marketing, paid media, marketing analytics, or performance measurement
  • Strong understanding of attribution (MMM, MTA, incrementality) and how to balance it with in‑platform signals
  • Hands‑on experience designing, analysing, or coordinating marketing experiments
  • Excellent quantitative skills with the ability to translate complex data into actionable insights
  • High level of comfort with scenario modelling, and investment decisioning
  • Strong cross‑functional communication and stakeholder management skills

Nice to have

  • Experience working with analytics platforms (GA4, Looker, etc.)
  • Familiarity with CRO experimentation frameworks
  • Retail or ecommerce experience

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Media Effectiveness Manager

8 matching positions

European Senior Media Analytics and Effectiveness Manager

My client is looking for a European Senior Media Analytics and Effectiveness Man...
Location
Location
United Kingdom , Watford
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • hands-on experience of being responsible for tag management in current or previous roles within the last 2 years
  • in-depth knowledge of data privacy, analytics, consent management
  • experience in media/digital/ecommerce analytics
Job Responsibility
Job Responsibility
  • drive efficiency and effectiveness to support client’s objectives and KPIs across all media channels
  • focus on campaign tag management across multiple markets
  • tagging and tracking of assets across Europe
  • development and delivery of optimisations to improve measurement, attribution, and performance of omnichannel media plans
  • source of media analytics expertise
  • actively researching and embedding innovations within paid media, data, and technology
  • supporting GA4 migration
  • audit analytics usage and metrics, including objects, tags, and reporting elements
  • developing custom analytics JavaScript to create events and triggers in Google Tag Manager
  • regularly ensuring integrity and accuracy of client's tagging environment
Read More
Arrow Right
New

Manager, Media Planning

The Manager leads a high-performing team responsible for delivering strategic, d...
Location
Location
United States
Salary
Salary:
65218.86 - 152856.70 USD / Year
comcastadvertising.com Logo
Comcast Advertising
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree
  • 5-7 Years relevant work experience
  • Media Planning
  • Prioritization
  • Critical Thinking
  • Adaptability
  • Strategic Thinking
  • Communication
Job Responsibility
Job Responsibility
  • Lead, coach, and develop a team of senior planners and media planners
  • Oversee the development of strategic, data-driven media plans aligned to client goals, inventory strategy, and pricing/yield principles
  • Partner closely with Sales, Yield, and other internal and external teams to deliver cohesive and competitive proposals
  • Lead the team through ongoing transformation in inventory, products, systems, and planning methodologies
  • Drive consistency and efficiency across planning workflows, tools, and outputs
  • Collaborate to develop best practices across Planning teams
  • Partner with senior leadership to define priorities, track outcomes, and drive results
  • Set expectations for accountability, prioritization, and quality of work across a fast-paced planning environment
  • Work closely with senior manager and partner planning or yield leads on higher-level projects such as new product rollouts, system enhancements, complex pricing analysis, and strategic thought sessions
  • Remain available to sales team and resolves operational questions and issues
What we offer
What we offer
  • Medical, prescription, vision, and dental insurance for eligible employees
  • 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
  • Paid time off including eight observed company holidays and flex time
  • Exclusive perks + discounts, including tuition assistance, commuter benefits and more
  • Fulltime
Read More
Arrow Right

Paid Media Manager

Location
Location
United States , Lincolnton
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience managing paid digital advertising programs across Google and social media platforms
  • Strong background in paid media strategy, campaign execution, and performance optimization
  • Experience working in B2B marketing environments, with additional exposure to B2C campaigns preferred
  • Ability to assess conversion trends, traffic quality, and channel effectiveness using campaign data
  • Familiarity with audience targeting approaches, including geofencing and platform-based segmentation
  • Understanding of how paid media performance connects with website engagement and user experience outcomes
  • Comfortable working onsite on a permanent basis during the first several months of the assignment, with potential for a hybrid arrangement later
  • Mid-level to senior-level expertise required
  • entry-level candidates are not suitable for this role
Job Responsibility
Job Responsibility
  • Lead paid media efforts across platforms such as Google, social advertising channels, and geofencing programs to improve traffic quality and conversion outcomes
  • Review current campaign results, identify inefficiencies in media spend, and recommend adjustments that strengthen return on investment
  • Build and refine digital advertising strategies that support both lead generation and online sales performance
  • Partner with internal creative and digital teams to align campaign messaging, landing page experience, and audience targeting
  • Translate performance data into clear recommendations on which channels should be expanded, optimized, or reduced
  • Monitor user behavior after ad engagement and collaborate with website and user experience partners to improve on-site performance
  • Manage campaign execution with a mix of strategic planning and day-to-day oversight, ensuring initiatives move from concept through delivery
  • Support the transition of paid media ownership from an external agency to a more effective internal management approach as needed
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Paid Social Media Manager

H/L is currently searching for an Paid Social Media Manager. The Paid Social Med...
Location
Location
United States , Oakland
Salary
Salary:
85000.00 - 100000.00 USD / Year
hl.agency Logo
H/L Agency
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of dedicated experience executing and managing high-budget, direct-response paid social media campaigns in an agency or fast-paced brand environment
  • 1+ years of experience directly managing or leading a team/junior specialists
  • Expert-level proficiency in all major advertising platforms
  • knowledge of newer/niche platform ad systems (e.g., Reddit Ads, Snapchat Ad Manager) is required
  • Proven track record of driving significant, measurable results for diverse clients
  • Exceptional analytical skills with expertise in utilizing third-party automation tools and native platform features to drive efficiency
  • Demonstrated ability to manage client expectations and present complex data simply
  • Strong presentation skills with the ability to articulate complex paid social strategy and learnings to both clients and internal cross-functional stakeholders
Job Responsibility
Job Responsibility
  • Lead, Develop, execute, and manage sophisticated paid social advertising campaigns from concept to completion across platforms including, but not limited to, Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, and Snapchat
  • Conduct in-depth audience research, competitive analysis, and strategic targeting to maximize campaign performance, ROAS, and client profitability
  • Expertly manage substantial monthly advertising budgets, ensuring optimal allocation, continuous testing, pacing, geos and utilization of advanced bidding strategies (e.g., CBO, target ROAS, bid caps)
  • Provide data-driven feedback to the Creative/Content team on which ad formats, copy, and visuals are driving the highest conversion rates, constantly refining the creative testing roadmap
  • Establish and scale A/B testing frameworks across ad copy, creative, audience targeting, and campaign structure
  • Proactively partner with cross-functional teams (e.g., Media Planning, Search, Display, Creative) to share performance insights and collaborate on unified optimization strategies
  • Serve as a thought leader in paid social, finding systematic ways to distribute information and learnings that can affect other teams’ strategies to optimize and create efficiencies at scale
  • Present strategy and key performance takeaways derived from social learnings to cross-functional teams, translating campaign data into actionable, holistic media and marketing recommendations
  • Maintain a deep understanding of the agency’s broader media landscape to identify and execute opportunities for channel integration and budget synergy
  • Lead, manage, mentor, and provide ongoing professional development and performance reviews for a team of Paid Social Specialists
  • Fulltime
Read More
Arrow Right

Paid Media Manager

The Paid Media Manager is responsible for leading Heinen’s paid media strategy a...
Location
Location
United States , Cleveland
Salary
Salary:
Not provided
engagecleveland.org Logo
Engage Cleveland
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8–10+ years of paid media experience, with deep expertise in Google and Meta platforms
  • Demonstrated ability to manage campaigns end-to-end (strategy, execution, optimization)
  • Experience managing agency partners and driving performance outcomes
  • Familiarity with emerging channels, including Connected TV
  • Experience collaborating with creative teams to develop effective campaign assets
  • Bachelor’s degree in Marketing, Advertising, or a related field
  • Strong analytical capabilities with the ability to translate data into actionable insights
  • Experience managing budgets and aligning media investments to business goals
  • Proven ability to collaborate cross-functionally and influence stakeholders
  • Experience managing or mentoring team members
Job Responsibility
Job Responsibility
  • Lead the development and execution of paid media strategies across Google, Meta, Connected TV, and other relevant channels
  • Create integrated media plans that balance brand-building objectives with performance-driven outcomes
  • Oversee campaign setup, audience targeting, testing frameworks, and ongoing optimization
  • Partner with internal creative teams to develop messaging and assets aligned with platform best practices and performance insights
  • Develop and manage annual media plans, budgets, and forecasts
  • Monitor performance against established KPIs
  • optimize and reallocate spend as needed
  • Align media investments with key business objectives, including ecommerce growth, store traffic, and talent acquisition
  • Manage agency and platform relationships, ensuring accountability and strategic alignment
  • Collaborate with marketing, creative, ecommerce, and HR teams to deliver integrated campaigns
What we offer
What we offer
  • competitive compensation
  • professional development and leadership training programs
  • paid time off
  • flexible scheduling
  • Fulltime
Read More
Arrow Right

Paid Search & Social Media Manager

We are seeking a dedicated Media and Social Marketing Manager I. In this role yo...
Location
Location
United States
Salary
Salary:
30.00 - 32.00 USD / Hour
aquent.com Logo
Aquent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree
  • OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
  • 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
  • Solid foundational knowledge of digital or social marketing industry and practices
  • Experience influencing business decisions
  • Experience facilitating and/or participating in cross-functional teams
  • Experience collaborating with key stakeholders
  • Proficient with MS Office, Word, Excel and PowerPoint
  • Proficient knowledge on impact of social marketing to an omni-channel experience
Job Responsibility
Job Responsibility
  • Contributes to the development and optimization of digital, social and traditional media strategies
  • and may develop moderately complex single-channel media strategies
  • Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies
  • Collaborates with internal stakeholders to understand the parameters for developing media strategies
  • Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices)
  • Ensures media plans are implemented correctly and in a timely manner
  • Assists in the management of budget plans
  • Serves as a resource to team members on matters of a routine nature
  • Applies foundational knowledge of social and digital marketing principles
  • Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization
What we offer
What we offer
  • subsidized health, vision, and dental plans
  • paid sick leave
  • retirement plans with a match
  • free online training through Aquent Gymnasium
  • Fulltime
Read More
Arrow Right

Video Editor / Social Media Manager

At Solvedex we're looking for Video Editor/Social Media Manager to join our team...
Location
Location
Salary
Salary:
Not provided
solvedex.com Logo
Solvedex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 1–3 years of experience in social media management and video editing, with a portfolio focused on social content
  • Proficiency in Premiere Pro, CapCut, Final Cut, or similar — plus basic After Effects (or equivalent)
  • Hands-on experience managing and scheduling posts across social platforms
  • Familiarity with platform analytics and data-driven content decisions
  • Strong time management and ability to juggle multiple projects under tight deadlines
  • Clear communicator, open to feedback, and proactive by default
  • B2-C1 english level preferred
Job Responsibility
Job Responsibility
  • Edit video content for Reels, TikTok, YouTube Shorts, and LinkedIn — with strong focus on pacing, hooks, and retention
  • Repurpose long-form content (podcasts, webinars, interviews) into short, platform-ready clips
  • Apply basic motion graphics: text animations, lower thirds, and transitions using After Effects or similar
  • Manage content publishing across platforms, ensuring correct formatting, captions, and scheduling
  • Post content at optimal times based on platform analytics and audience behavior
  • Run A/B tests on thumbnails, captions, and posting times to continuously improve reach and engagement
  • Iterate based on performance data and feedback
Read More
Arrow Right

Social Media Manager / Content Creator

The Social Media Manager will play a vital role in supporting The Restaurant Peo...
Location
Location
United States , Fort Lauderdale
Salary
Salary:
Not provided
therestaurantpeople.com Logo
The Restaurant People
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5 years of experience managing social media for hospitality, restaurant, nightlife, or lifestyle brands, preferably across multiple concepts
  • Strong experience in mobile content creation and short-form video editing
  • Proficiency with social media editing tools and platforms including CapCut, InShot, Adobe Premiere Pro, or similar software
  • Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, and Premiere Pro preferred
  • Experience using social media management and scheduling platforms
  • Strong understanding of social media performance drivers including hooks, storytelling formats, trend cycles, engagement strategies, and nightlife content pacing
  • Exceptional organization, communication, and time management skills
  • Strong interpersonal skills with the ability to confidently work alongside managers, staff, entertainers, influencers, guests, and leadership teams
  • Ability to multitask, adapt quickly, and thrive in fast-paced hospitality and nightlife environments
  • Flexible schedule with availability for nights, weekends, and event coverage as needed
Job Responsibility
Job Responsibility
  • Manage social media content calendars across multiple brands
  • Collaborate with the Director of Marketing and leadership team to develop monthly campaign themes, seasonal initiatives, nightlife programming pushes, and social-first marketing concepts
  • Translate each brand’s voice, atmosphere, and guest experience into compelling social-first content
  • Plan content production in alignment with the marketing calendar
  • Develop shot lists and creative briefs for photoshoots and content days
  • Identify opportunities to differentiate brand positioning within the market
  • Stay informed on local competitors, emerging venues, hospitality trends, and social media trends
  • Brainstorm and propose unique activations, special offers, and social-first concepts
  • Collaborate with marketing leadership to develop ideas designed to drive reservations, guest engagement, foot traffic, and revenue
  • Identify opportunities to turn everyday moments into marketable experiences
What we offer
What we offer
  • Medical, Dental, and Vision Benefits (eligible the first of the month following start date)
  • Paid Time Off
  • Career growth and development opportunities
  • Employee dining discounts
  • Opportunity to work with some of South Florida’s leading restaurant and nightlife brands
  • Fulltime
Read More
Arrow Right