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Media Effectiveness Manager

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Wolverine Worldwide

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Location:
United Kingdom , London

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Salary:

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Job Description:

We’re looking for a highly analytical and collaborative Media Effectiveness Manager to join our Paid Media team. This role sits at the centre of our performance ecosystem, bringing together all paid channels into a unified view, shaping how we invest our media budgets, and ensuring we’re driving sustainable, data‑led growth. You will partner closely with channel specialists, analytics, our attribution partner, and CRO to optimise spend, shape our measurement roadmap, and rigorously evaluate incrementality across channels. This is an exciting opportunity for someone who thrives at the intersection of data, strategy, experimentation, and cross‑functional collaboration.

Job Responsibility:

  • Develop and maintain a holistic, cross‑channel view of paid media performance
  • Consolidate insights from individual channel managers into a cohesive narrative that informs strategy and investment decisions
  • Identify opportunities across channels to drive incremental revenue and improve efficiency
  • Identify, test, and scale growth levers across paid, owned, and emerging platforms
  • Conduct audience research, competitor analysis, and market testing to uncover new opportunities
  • Collaborate with product, brand, and e‑commerce teams to align marketing activity with business objectives
  • Act as the internal owner of cross‑channel budget allocation
  • Partner with our attribution provider to ensure budget decisions align with incrementality and cross‑channel value
  • Continuously evaluate budget distribution to maximise ROI
  • Lead the development of the paid media measurement roadmap
  • Design and coordinate incrementality experiments across channels
  • Partner with analytics to validate results and integrate learnings into ongoing optimisation
  • Own the documentation, governance, and communication of measurement frameworks
  • Work closely with the CRO Manager to ensure landing page performance, conversion strategies, and testing plans align with paid media efforts
  • Partner with our analytics team to ensure data accuracy, reporting evolution, and alignment on measurement best practices
  • Influence cross-functional stakeholders through clear storytelling and strong analytical rationale

Requirements:

  • Proven experience in growth marketing, paid media, marketing analytics, or performance measurement
  • Strong understanding of attribution (MMM, MTA, incrementality) and how to balance it with in‑platform signals
  • Hands‑on experience designing, analysing, or coordinating marketing experiments
  • Excellent quantitative skills with the ability to translate complex data into actionable insights
  • High level of comfort with scenario modelling, and investment decisioning
  • Strong cross‑functional communication and stakeholder management skills

Nice to have:

  • Experience working with analytics platforms (GA4, Looker, etc.)
  • Familiarity with CRO experimentation frameworks
  • Retail or ecommerce experience

Additional Information:

Job Posted:
March 19, 2026

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