Media Effectiveness Expert

• Contribute to measuring incrementality rather than simple attribution of digital media campaigns (from CTV to Search and Social) on multiple Clean Room environments (Retailer, Publisher, Social platforms)
• Oversee the delivery of media and retail media audiences, campaign measurement, and all client deliverables—such as consumer insights and campaign performance
• Partner with a broad ecosystem of stakeholders (publishers, media agencies, creative agencies, technology partners, etc.) to deliver best-in-class data-driven campaigns
• Facilitate client meetings and workshops to uncover strategic challenges and co-create innovative solutions that continuously improve media strategy, planning, and buying
• Partner with clients to identify new opportunities to create value from their own data and that of their existing or potential partners (data collaboration, customer insights, etc.)
• Help clients solve complex data and marketing challenges by combining consulting methodologies (competitive analysis, benchmarking) with technical and data expertise (audits, analytics)
• Support the technical setup and execution of new use cases, including measurement frameworks, insight generation, and dashboarding
• Contribute to building our collective knowledge base in data marketing and to expanding Numberly’s consulting offering

• 2 to 4 years of experience in media planning, measurement, and full-funnel marketing
• Masters’ degree
• Based in the U.S. (current or within the near term)
• Native-level English proficiency with strong knowledge of the U.S. media and technology landscape
• Strong analytical skills and data-driven mindset
• Solid background in retail media, media planning and tracking, and data analysis/measurement within complex technical environments
• Experience working across a diverse ecosystem of clients and partners, including agencies, retailers, and technology providers
• Good organizational skills with the ability to manage and coordinate complex projects

Familiarity with data collaboration, data clean rooms, marketing mix modeling (MMM), and experimentation is a plus

• Medical, dental and vision insurance
• 401(k)
• Paid holidays (9 days per year)
• Paid time off (15 days per year plus 1 additional day per year after 1 year of employment with a maximum accrual of 20 days per year)
• Home days