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Boots Logo Boots · -

Media Effectiveness Analyst

United Kingdom, Manchester Employment contract · Job Posted May 29, 2026
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Job Description

In this role, you will ensure our media strategies deliver maximum commercial value. Your analytical skills will be key in supporting our integrated measurement ecosystem, translating data into actionable insights that guide our marketing efforts.

Job Responsibility

  • Support the full measurement stack, including MMM, GEO testing, creative quality, and audience measurement and attribution
  • Assist in the set-up, tracking, and interpretation of tests, summarising outcomes clearly across MMM and GEO tests
  • Contribute to integrated cross-media effectiveness insight by combining evidence from multiple sources into a coherent view
  • Build clear, structured reporting and commercially focused storytelling (e.g., What happened / Why / What next)
  • Work closely with media, creative and measurement partners to ensure effective collaboration, data flow and alignment
  • Help integrate outputs from multiple partners into a single coherent performance narrative to support decision-making
  • Champion continuous improvement in measurement approaches, processes and insight quality (documentation, repeatable methods, QA)

Requirements

  • Strong analytical skills with a keen attention to detail
  • Ability to structure problems logically and work through them step-by-step
  • Clear communication skills, both written and verbal, to translate analysis into actionable recommendations
  • Comfort working with data (Excel / Google Sheets)
  • A proactive curiosity and willingness to learn about media and measurement
  • Strong collaboration skills to work effectively with multiple partners and stakeholders
  • Basic understanding of MMM, attribution, or testing methodologies
  • Experience with data visualisation tools (e.g., Power BI, Tableau, Looker)

Nice to have

Exposure to media, marketing, e-commerce, or digital analytics within a brand but open to agency experience

What we offer

  • Boots Retirement Savings Plan (up to 6% company contribution)
  • Generous employee discounts for you and a family member
  • Enhanced maternity/paternity/adoption leave pay
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
  • Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more

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