Media Director, Planning

• Lead the overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within the cross-functional agency team
• Management and development of the Planning team
• Partner closely with the Digital Solutions, Video Investment and Decision Science teams
• Provide strategic thinking and oversight of work
• Foster convergence
• Challenge current operations and processes and make improvements that create efficiencies

• Lead with audience-first thinking
• Digital mindset
• Ability to lead a cross-functional media strategy team
• Familiarity across all things digital
• Strategic understanding of digital marketplace
• Experience planning digital-heavy campaigns (direct, programmatic, paid search, paid social, custom partnerships/programs, gaming, social programs)
• Ability to usher traditional media planning into the digital age
• Meet with media sales reps and industry representatives regularly
• Be a source of confidence for clients
• Provide point-of-view on new media and technologies
• Use alternative analytical approaches to solve media problems
• Thorough knowledge of marketing and advertising principles
• Understanding of media concepts and terminology
• Familiar with media buying and planning process in an integrated agency environment
• Develop planning objectives and strategies
• Utilize interactive media planning tools
• Lead team in developing media plans, recommendations, and performance reports
• Think critically, analyze performance and opportunities
• Keep abreast of current media landscape and industry trends
• Provide strategic direction to media supervisors, planners, and assistant planners
• Serve as a mentor
• Ability to train, motivate and foster a cohesive team
• Handle personnel issues
• Establish and maintain professional client relationships
• Articulate objectives, opportunities and techniques
• Communicate and interact with clients effectively
• Negotiate on clients' behalf
• Responsible for overall budget control
• Collaborate with Media Directors, Account Directors, Director of Decision Science, Director of Media Operations and Investment Leads
• Take a fresh look at current operations and processes
• Deep knowledge of media planning and activation tools (Kantar Stradegy/Advertising Insights, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS)
• Experience in Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama
• Experience negotiating digital ad standards
• Complete comfort level with standard industry terms and conditions
• Work with third party technology and measurement vendors
• Understanding of media attribution
• Possess excellent writing and editing skills
• Possess articulate and confident presentation skills
• Well-versed in storytelling when presenting
• Curious by nature
• Active in digital ecosystems, technologies and communities
• Thrive on mentoring others
• Resourceful, positive, do-what-it-takes attitude
• Attention to detail and accuracy
• Handles stressful situations with maturity
• Confident in team and client interactions
• Utilizes collaboration
• Ability to multi-task and remain calm under high pressure

Preferred to have experience in: Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama

• Inclusive environment
• Generous benefits
• Plenty of time off
• Opportunities for growth