Media Buying Cluster Lead

• Seamlessly manage team members and their direct communications with clients and other stakeholders, ensuring high-quality standards and timely problem resolution with excellent service
• Conduct training for new staff and provide detailed explanations of the system or its features to representatives from other departments
• Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting
• Develop and execute comprehensive campaign plans tailored to the nature of each campaign
• Manage and analyze client campaigns, continuously optimizing them toward required targets
• Analyze recorded data and implement changes, settings, or modifications to improve the efficiency of the clients' inventory serving pattern
• Analyze, present, and execute strategic offerings to clients to enhance performance across all media channels
• Review and fully understand client reporting tools and attribution models to ensure accurate optimizations and generate value for clients within the cluster
• Create insightful reports for managed campaigns, including in-depth deep dives and recaps for weekly meetings

• 4+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles
• Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies. (TTD, Amazon DSP, Moloco and Beeswax in particular)
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions
• Basic knowledge understanding and experience is social and walled gardens (Meta, Snap, X and Google Ads)
• Ability to manage accounts with multiple activity types and complex setups (Acquisition, Branding, Retention, etc)
• Ability to run standard queries to extract data relevant to the managed campaign, provide insights based on the extracted data
• Clear and strategic understanding and knowledge of inventory partners and SSPs
• Advanced understanding of tagging solutions, ad servers and digital 3 party attribution partners and ability to navigate through the respective environment
• Knowledge of internal tools in use with campaign processing such as JIRA, Confluence, PowerBI, and other reporting platforms, etc

Understanding of sports media, gaming, betting, or related industries is a plus