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As a junior-mid level Media Buyer (Paid Social), you’ll help scale Heidi’s global reach by executing, monitoring, and optimising paid social campaigns that introduce clinicians and healthcare leaders to Heidi. You’ll work within the Acquisition team, focusing on performance data, campaign optimisation, and measurement. This is a role for someone who loves the numbers — tracking results, spotting trends, and using data to drive decisions across multiple markets. You’ll partner closely with Heidi’s Data Analytics team to ensure accurate tracking, clean attribution, and clear performance insights. Your day-to-day will revolve around campaign setup, data analysis, reporting, and continuous optimisation across Meta, TikTok, and other paid social platforms.
Job Responsibility:
Launch, manage, and optimise paid social campaigns across Meta, TikTok, and LinkedIn across multiple markets
Monitor performance metrics daily and make data-driven adjustments to budgets, bids, and targeting
Partner with the Data Analytics team to maintain accurate tracking, attribution, and dashboards
Develop and maintain weekly and monthly performance reports highlighting key trends and learnings
Collaborate with the Paid Social Lead to identify new growth opportunities and audience insights
Conduct deep dives into campaign data to understand what’s working — and what’s not
Stay up to date with platform changes, algorithm shifts, and paid media best practices
Manage budgets and pacing to ensure efficient spend across campaigns and markets
Contribute to A/B testing strategies, analysing the impact of ad formats, placements, and landing pages
Requirements:
1–2 years of experience in paid social campaign management (agency or in-house experience)
Proficiency with Meta Ads Manager and familiarity with TikTok Ads Manager
Strong analytical skills and comfort with data, spreadsheets, and performance reporting
Understanding of core paid metrics (CTR, CVR, CPA, ROAS, CPM) and how to interpret them
Experience collaborating with data or analytics teams on tracking, tagging, and attribution
A curiosity for learning how creative and audience strategies impact performance outcomes
Strong attention to detail, time management, and organisational skills
Nice to have:
Experience with third party ad upload tools i.e. Kitchn.io