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The Media Buyer is responsible for executing and optimizing paid ad campaigns across platforms such as Meta, Google, and LinkedIn. This role is hands-on and performance-driven, covering everything from ad account setup and campaign launch to weekly optimization and monthly reporting. The Media Buyer works cross-functionally with the Account Manager and Digital Marketing Strategist to ensure campaigns meet business goals and are delivered with accuracy and speed.
Job Responsibility:
Ad Account Setup & Access
Campaign Creation & Launch
Initial Optimization
Ongoing Monitoring & Weekly Optimization
Monthly Performance Reporting
Feedback Implementation
Cross-Service Contribution
Ad Spend Reporting & Coordination
Requirements:
2+ years managing paid campaigns on Meta Ads, Google Ads, or LinkedIn
Deep understanding of campaign structure, targeting, and bidding strategies
Familiar with tracking tools like Meta Pixel, Google Tag Manager, and Google Analytics
Experience using task management systems (Asana preferred)
Strong data interpretation and reporting skills
Excellent attention to detail and documentation discipline
Nice to have:
Experience in multi-platform campaign management
Ability to collaborate closely with designers, copywriters, and strategists
Strong written communication for status updates and reports
Awareness of brand guidelines and integrated marketing strategic planning alignment