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Join us as a Media and Search Lead, where you will be accountable for shaping and owning our media and search strategy. You will manage a significant annual media budget, and lead delivery across PPC, paid social, and digital display, while enhancing organic search and SEO performance. Working closely with internal marketing teams and our agency partner, you’ll drive effective, efficient and compliant media investment, using insight, data and experimentation to maximise brand and commercial impact.
Job Responsibility
Accountable for shaping and owning our media and search strategy
Manage a significant annual media budget
Lead delivery across PPC, paid social, and digital display
Enhance organic search and SEO performance
Drive effective, efficient and compliant media investment using insight, data and experimentation to maximise brand and commercial impact
Develop a comprehensive media strategy aligned with objectives
Plan and implement media campaigns across channels
Management of budget and resourcing initiatives
Building and maintenance of relationships with media partners
Measuring the effectiveness of media
Development of reports and presentation to communicate key findings
Requirements
Experience owning the end-to-end media and search strategy
Proven experience of planning, buying and optimisation of paid media (focus on PPC, paid social and digital display) aligned to business and brand objectives
Managing a substantial media budget
Solid analytical and commercial mindset
Proven people leadership and team management experience
Regulated industry experience in particular within financial services
Knowledge of econometric or advanced media measurement methodologies
Nice to have
Regulated industry experience in particular within financial services
Knowledge of econometric or advanced media measurement methodologies