Media Analytics Manager Job at GSD&M (Austin)

Business Analysis Manager, Media Analytics and Attribution

Join T-Mobile’s Media Analytics team and help lead the transformation of marketi...

Location

United States , Bellevue

Salary:

77900.00 - 140500.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent experience in a quantitative field (e.g., Statistics, Mathematics, Engineering, Information Systems)
5+ years of experience in analytics, marketing/media measurement, or business intelligence
Strong experience in SQL for analyzing complex datasets
Proficiency in data visualization tools such as Tableau or Power BI
Experience with advanced analytical techniques and financial modeling
Strong ability to take on complex business problems and offer innovative solutions
At least 18 years of age
Legally authorized to work in the United States

Job Responsibility

Use forecasting models to project key business outcomes such as activations, retail traffic, and digital traffic, supporting strategic media planning and performance assessment
Lead initiatives to make data AI-ready by ensuring high data quality, standardized metrics, scalable data models, and well-documented pipelines that enable advanced analytics, machine learning, and AI-driven decisioning
Translate complex analytical outputs from forecasting and other statistical models into clear, actionable insights for marketing and media partners
Collaborate with cross-functional teams — including marketing, media agencies, and analytics partners — to align on critical metrics and ensure forecasts meet business needs
Work with large datasets to extract relevant performance metrics, validate data quality, and prepare inputs for reporting and forecasting
Develop and maintain reporting structures and dashboards to track key business performance metrics. Create clear and impactful visualizations (e.g., using Tableau, Power BI) for both internal team members and leadership
Support the integration of new datasets and insights into ongoing media planning and measurement workstreams
Stay informed on evolving media measurement tools, MarTech and AdTech platforms, and contribute to the team’s broader analytics capabilities

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Annual bonus or periodic sales incentive or bonus
Medical, dental and vision insurance
Flexible spending account
Paid time off and up to 12 paid holidays
Paid parental and family leave

Fulltime

Sr Business Analysis Manager – Media Analytics & Attribution

Join T-Mobile’s Media Analytics team and help shape the future of marketing meas...

Location

United States , Bellevue

Salary:

96700.00 - 174400.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor’s degree in a quantitative or analytical field such as Statistics, Mathematics, Engineering, Information Systems, Economics, Business Analytics, or a related discipline
Master’s degree preferred
7+ years of experience in analytics, media analytics, marketing measurement, business intelligence, or attribution modeling
Strong knowledge of the paid media ecosystem, including channels such as TV/Video, OTT/CTV, Paid Social, Paid Search, Programmatic Display, Radio, Digital Audio, and Out-of-Home (OOH)
Advanced proficiency in SQL, Tableau, and Python, including experience with data analysis, dashboard development, reporting automation, and performance modeling
Demonstrated experience with media measurement frameworks and attribution methods such as MMM, MTA, incrementality, experimentation, and A/B testing
Experience using AI, machine learning, and automation tools to improve analytical workflows, reporting, and insight generation, with interest in applying emerging AI capabilities to support decision-making
Strong technical skills in working with large datasets, data validation, data integration, and analytics workflows
Strong analytical and problem-solving skills, with the ability to synthesize complex data into practical business recommendations
Strong written, verbal, and presentation skills, with the ability to communicate technical findings clearly to both technical and non-technical audiences

Job Responsibility

Lead complex media analytics initiatives to evaluate performance across channels, identify optimization opportunities, and quantify business impact
Serve as a strategic analytics partner to Marketing and Media stakeholders by defining business questions, recommending measurement approaches, and interpreting results
Apply and synthesize insights from advanced measurement approaches, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, A/B testing, brand lift studies, and other attribution methodologies
Define and maintain campaign KPIs, measurement taxonomy, benchmarks, and governance standards to support scalable and consistent reporting across products and channels
Translate sophisticated analyses into clear, concise, and persuasive presentations for senior leaders and cross-functional partners
Adapt reporting, analysis, and recommendations in response to evolving business priorities and stakeholder needs
Identify opportunities to improve analytics processes, measurement strategy, automation, and decision support by staying current on industry trends, emerging tools, and best practices
Lead multiple projects and workstreams in a fast-paced, cross-functional environment while maintaining a high standard of analytical quality and stakeholder partnership

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Brand Media Strategy & Analytics Manager

Waymo is an autonomous driving technology company with the mission to be the wor...

Location

United States , Mountain View; San Francisco

Salary:

177000.00 - 218000.00 USD / Year

Waymo

Expiration Date

Until further notice

Requirements

7+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity
Direct experience working hand-in-hand with growth performance or lifecycle marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride
Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs)
Proven success managing top-tier media planning and buying agencies with the ability to ruthlessly prioritize deliverables negotiate inventory and maintain strict creative standards
Strong fluency in brand health tracking (awareness consideration trust) coupled with a solid understanding of performance metrics (CAC LTV conversion rates and ROAS)
Exceptional communication skills with a track record of aligning creative teams, product marketing, growth and finance teams around a singular cohesive media narrative

Job Responsibility

Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity
Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders
Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency
Guide agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling
Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights to feed growth marketing lookalike models
Work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling)

What we offer

discretionary annual bonus program
equity incentive plan
generous Company benefits program
health and wellness
mental wellness support
gym membership
special wellness programs
financial wellness
competitive compensation
bonus opportunities

Fulltime

Senior Manager, Digital Media Analytics

The Senior Manager, Digital Media Analytics at Valvoline Global turns complex ma...

Location

United States , Lexington

Salary:

110000.00 - 150000.00 USD / Year

Valvoline

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Analytics, Statistics, Mathematics, Business, Economics, Computer Science, or a related field
8+ years of progressive experience in digital analytics, business intelligence, or data science roles, preferably in a global or matrixed organization
Expertise in data visualization tools (e.g., Power BI, Tableau, or equivalent) and data manipulation using SQL, Python, or R
Strong experience with predictive analytics, statistical modeling, and machine learning methodologies
Proven ability to analyze complex datasets and translate findings into strategic recommendations
Exceptional communication and storytelling skills with the ability to translate complex data into clear business insights
Strong business acumen with experience working across functions such as Sales, Marketing, Supply Chain, and Finance
Demonstrated ability to influence decisions through data in a fast-paced, collaborative environment
Ability to work with global teams, with cultural differences, and can work across multiple time zones
Passion for social media and awareness of platform best practices

Job Responsibility

Lead strategic analytics initiatives to support business planning, performance measurement, and forecasting across global functions
Design and deliver dashboards, reports, and data models that communicate key metrics, trends, and actionable insights to cross-functional stakeholders
Oversee global Google Analytics (GA4) strategy, implementation, and governance, ensuring accurate tracking, consistent measurement frameworks, and alignment with business objectives
Apply statistical analysis, predictive modeling, and data visualization techniques to solve business Challenge and uncover growth opportunities
Lead cross-functional analytics initiatives by developing project roadmaps, execution plans, and post-project reports that demonstrate impact, ROI, and key learnings
Provide briefings, analytics strategies, and measurement frameworks that guide Valvoline Global in data-driven decision-making and align analytics outputs with organizational objectives
Develop training materials and lead workshops to strengthen data literacy across teams
Collaborate with business leaders to translate questions into analytical problems and deliver actionable, data-driven recommendations
Partner with stakeholders to support data quality and infrastructure by conducting audits, identifying improvements, and maintaining clear documentation of data sources, metric definitions, and governance processes
Stay current on emerging tools, technologies, and analytics best practices, conducting proof-of-concepts, and recommending new technologies (including BI and AI/ML solutions) based on business value

What we offer

Health insurance plans (medical, dental, vision)
Health Savings Account (with employer-base deposit and match)
Flexible spending accounts
Competitive 401(k) with generous employer base deposit and match
Incentive opportunity*
Life insurance
Short- and long-term disability insurance
Paid vacation and holidays*
Employee Assistance Program
Employee discounts

Fulltime

Senior Manager, Media Planning and Analytics, Asia Pacific, excluding China (APEC)

The Senior Manager, Media Planning and Analytics, APEC, will lead the developmen...

Location

Singapore

Salary:

Not provided

Marriott Bonvoy

Expiration Date

Until further notice

Requirements

8–12 years of Asia Pacific media planning and analytics experience, developed through roles in established in‑house media teams, or client‑facing agency positions managing large international accounts
A strategic, agile thinker with strong integrated media planning and buying expertise
Proven experience delivering both regional and local market campaigns across key Asia Pacific markets
Extensive knowledge of digital media platforms, strategies, and placement approaches
Demonstrated capability in interpreting media data and communicating insights through clear reporting
Ability to review and optimize media‑related processes to drive efficiencies and maximize return on investment
Strong organizational skills, with the competency to manage multiple projects independently and effectively
Experience collaborating with cross‑functional teams to support and deliver against specific business priorities
Proven track record in leading complex projects and initiatives from conception through to successful execution
A strategic problem solver with the ability to think creatively while meeting speed‑to‑market requirements

Job Responsibility

Collaborate with stakeholders across Marriott’s Commercial Services teams to create and lead integrated media strategies
Develop and refine measurement frameworks and media planning cadence to evolve and strengthen media performance
Drive new initiatives, including media innovation, competitor insights and industry and vendor updates
Partner closely with the Marriott’s global teams to share insights, ideas, and best practices across the network
Lead the analysis of media campaigns to identify trends, insights, and opportunities that demonstrate media and business performance
Develop and evolve media measurement frameworks, KPIs, and reporting standards to ensure consistent evaluation across markets
Translate complex media data into clear, concise insights and recommendations that support media optimization and investment decisions
Collaborate with regional and local market teams to support campaign planning, performance reviews, and post‑campaign analysis
Drive continuous improvement through media innovation, competitor analysis, and industry and vendor insights
Present performance insights, learnings, and recommendations to senior stakeholders, enabling informed decision‑making and alignment with business priorities

Fulltime

European Senior Media Analytics and Effectiveness Manager

My client is looking for a European Senior Media Analytics and Effectiveness Man...

Location

United Kingdom , Watford

Salary:

Not provided

Blu Digital

Expiration Date

Until further notice

Requirements

hands-on experience of being responsible for tag management in current or previous roles within the last 2 years
in-depth knowledge of data privacy, analytics, consent management
experience in media/digital/ecommerce analytics

Job Responsibility

drive efficiency and effectiveness to support client’s objectives and KPIs across all media channels
focus on campaign tag management across multiple markets
tagging and tracking of assets across Europe
development and delivery of optimisations to improve measurement, attribution, and performance of omnichannel media plans
source of media analytics expertise
actively researching and embedding innovations within paid media, data, and technology
supporting GA4 migration
audit analytics usage and metrics, including objects, tags, and reporting elements
developing custom analytics JavaScript to create events and triggers in Google Tag Manager
regularly ensuring integrity and accuracy of client's tagging environment

Media Manager, Ads Manager

Roku is seeking a highly analytical and organized Media Manager to join our Ad M...

Location

United States , New York

Salary:

110000.00 - 135000.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
5+ years in media management scaling multi-million dollar budgets, ideally in a DTC brand or scaled B2B organization
Deep expertise and hands-on in-platform experience optimizing major paid channels (LinkedIn, Google, Meta) with certifications a strong plus
Extremely strong analytical skills and proficiency with data and data tools (Looker and Google Analytics are a plus)
Experience with marketing attribution models and conversion tracking
POV on creative strategy and performance
Excellent cross-functional stakeholder management and clear communication and presentation skills
Thrive in fast-paced, high-growth environments

Job Responsibility

Own end to end paid media strategy across channels including Google Ads, YouTube, Meta, LinkedIn, Roku Ads, influencers, newsletters, podcasts, and other new and emerging channels
Develop and communicate clear media plans, testing roadmap, and creative priorities that drive awareness, consideration, and conversion, from sign-up to repeat buyers
Manage day-to-day campaign optimizations and strategies that improve efficiency, scale what works, and course-correct where needed
Drive and track against clear media targets that move the business forward and manage key projects and communications with our paid media agency to ensure alignment
Contribute to attribution modeling and measurement frameworks that capture the impact of your media strategies
Manage monthly budgets and allocation, ensuring alignment and impact to financial and marketing forecasts
Partner with product, sales, and other marketing functions to ensure campaigns are aligned with business objectives
Translate robust marketing calendar to media moments and seasonality

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

Paid Social Media Manager

H/L is currently searching for an Paid Social Media Manager. The Paid Social Med...

Location

United States , Oakland

Salary:

85000.00 - 100000.00 USD / Year

H/L Agency

Expiration Date

Until further notice

Requirements

4+ years of dedicated experience executing and managing high-budget, direct-response paid social media campaigns in an agency or fast-paced brand environment
1+ years of experience directly managing or leading a team/junior specialists
Expert-level proficiency in all major advertising platforms
knowledge of newer/niche platform ad systems (e.g., Reddit Ads, Snapchat Ad Manager) is required
Proven track record of driving significant, measurable results for diverse clients
Exceptional analytical skills with expertise in utilizing third-party automation tools and native platform features to drive efficiency
Demonstrated ability to manage client expectations and present complex data simply
Strong presentation skills with the ability to articulate complex paid social strategy and learnings to both clients and internal cross-functional stakeholders

Job Responsibility

Lead, Develop, execute, and manage sophisticated paid social advertising campaigns from concept to completion across platforms including, but not limited to, Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, and Snapchat
Conduct in-depth audience research, competitive analysis, and strategic targeting to maximize campaign performance, ROAS, and client profitability
Expertly manage substantial monthly advertising budgets, ensuring optimal allocation, continuous testing, pacing, geos and utilization of advanced bidding strategies (e.g., CBO, target ROAS, bid caps)
Provide data-driven feedback to the Creative/Content team on which ad formats, copy, and visuals are driving the highest conversion rates, constantly refining the creative testing roadmap
Establish and scale A/B testing frameworks across ad copy, creative, audience targeting, and campaign structure
Proactively partner with cross-functional teams (e.g., Media Planning, Search, Display, Creative) to share performance insights and collaborate on unified optimization strategies
Serve as a thought leader in paid social, finding systematic ways to distribute information and learnings that can affect other teams’ strategies to optimize and create efficiencies at scale
Present strategy and key performance takeaways derived from social learnings to cross-functional teams, translating campaign data into actionable, holistic media and marketing recommendations
Maintain a deep understanding of the agency’s broader media landscape to identify and execute opportunities for channel integration and budget synergy
Lead, manage, mentor, and provide ongoing professional development and performance reviews for a team of Paid Social Specialists

Fulltime

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Media Analytics Manager

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