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GSD&M is seeking a highly motivated Media Analytics Manager to join our Decision Sciences practice, within our GSD&M Media department. The Decision Sciences team is a critical connector between our campaign performance, insights and audience developments teams. This is an exciting time to join our team as we continue to evolve our capabilities and approach to deliver successful business outcomes for our clients. The Media Analytics Manager will be responsible for building, overseeing, and maintaining an automated end to end data workflow that enables reporting, as well as assisting with visualization development. They will report into the Senior Media Analytics Manager, working closely with key stakeholders on select client accounts. This role will play a critical part in driving data production and visualization development that lays the foundation for delivering insight to internal and client teams. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and general context of the account structure to help inform data workstreams.
Job Responsibility:
Developing new data infrastructure and reporting processes, ensuring source data moves efficiently and accurately through all data pipelines into final cloud storage tables on a weekly cadence
Analyzing, interpreting, and visualizing complex data using advanced analytics solutions to provide meaning and recommendations for media optimization and reporting
Working collaboratively with internal disciplines like account, creative, media, and strategy as well as communicating with clients
Managing and mentoring the media analysts on the team
Requirements:
BA/BS required
3+ years of digital media, data & analytics, or marketing/sales analytics experience
Advanced knowledge of a data management/visualization platform such as Power BI/Tableau/Datorama, with PowerBI being strongly preferred
Experience with cloud storage software such as BigQuery, with a solid understanding of SQL
Strong quantitative skills with proven ability to manage workstreams that involve data extraction, transformation, analyzing and presenting data
Robust knowledge of the advertising media landscape - digital ad servers, ads managing platforms, and other media/marketing reporting software
Understanding of online advertising planning, buying and performance metrics
Proficient in Excel
Experience in analysis, research, and storytelling
Nice to have:
Experience with LLM/AI assisted analysis like Gemini for Colab or Claude Code
Data analysis with python
What we offer:
generous benefits, plenty of time off, and opportunities for growth