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Media Advisor

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Australian Council of Trade Unions (ACTU)

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Location:
Australia , Any region

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Category:

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Contract Type:
Employment contract

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Salary:

121730.00 - 136786.00 AUD / Year

Job Description:

The Community and Public Sector Union (CPSU) is looking for a media and campaigns professional. This role is incredibly important to our ability to win campaigns and grow the union. We want someone who has experience working with the media (in media relations or as a journalist), but who can connect media work to the bigger campaign picture. Ideally, you’ll have relationships with journalists and knowledge of general and specialist news outlets. We want someone who can proactively pitch our stories to the right person at the right time for maximum impact. Vital to this job is finding media opportunities in our campaigns, pitching them and following them through – we need someone with the attitude and the skills to seek attention for our work and advocate for our members. This person will write great communications that support the union’s agenda and sustain our public profile on issues that matter to our members and our union.

Job Responsibility:

  • Providing high-level media and communication support and advice to the National Secretary, and senior CPSU officials / staff
  • Working with the National Secretary and senior CPSU officials/ staff to develop and drive CPSU’s media strategy
  • Identifying opportunities to raise CPSU’s public profile, engage in public debates and promote the important work our members perform
  • Researching, writing, editing, commissioning and managing the production of high quality union materials including media releases, op-eds, speeches, background papers, and online and social media content
  • Being the primary first point of contact with the union for media outlets and related entities
  • Ensuring consistent messaging from the union to all stakeholders
  • Working closely with key teams to ensure media coverage receives the maximum possible exposure across social media and other platforms
  • Seeking out the CPSU’s stories and managing the required internal sign off in a timely fashion to serve the union’s campaign goals
  • Helping the union tell its stories in the media in a way that helps win our campaigns and grows the union
  • Advising about the best messaging and framing to approach issues with
  • As a senior member of staff, this person will also be expected to exercise leadership and contribute to discussions about communications strategy

Requirements:

  • Excellent writing skills (provide two work samples)
  • Ability to provide excellent media advice
  • Experience in and understanding of the media and political environment, especially as it relates to Australian politics
  • Ability to turn campaign issues into media opportunities and to persuasively pitch stories
  • Ability to manage professional relationships with diverse groups of people
  • Experience in campaigning roles/organisations and ability to use media work as part of broader campaign levers
  • Capacity to meet deadlines and manage rapid responses in a high pressure environment
  • A commitment to union values and principles and progressive politics

Nice to have:

Direct experience working as a journalist or in media relations, especially if you’ve covered politics, trade unions or the public sector

What we offer:
  • 15.4% superannuation
  • Ongoing employment (following probation period)
  • Flexible working hours
  • Access to 13 accrued days off a year
  • Family friendly conditions including 26 weeks Paid Parental Leave

Additional Information:

Job Posted:
February 13, 2026

Expiration:
February 23, 2026

Employment Type:
Fulltime
Job Link Share:

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