Media Advisor Job at CSIRO (Sydney)

Job Description

We are seeking a Media Advisor to play a critical role in amplifying CSIRO's science and impact through earned and owned media. As the Media Advisor, you will manage CSIRO's Media Centre and triage incoming media requests to the dedicated media line and inbox. You will help to identify storytelling opportunities, devise and deliver PR/media strategies, nurture strategic media relationships, pitch stories, and assist in effective issues management. You'll draw on your strong media relations experience, within public relations or journalism, to craft compelling pitches that generate coverage. Success in this role requires a strong news sense, a flair for storytelling and the use of strong visuals and a good understanding of how social and digital media intersect.

Job Responsibility

Acting as the central liaison point for media outlets
At times, managing the media phone and email out of hours, and managing scheduling of the weekend/public holiday roster
Uploading media releases to CSIRO's website, distributing releases through Isentia and news wires as needed
Providing advice and training to Communication staff as required for uploading media release content
Working with Communications and other stakeholders to identify story opportunities, developing and executing multi-platform media campaigns that harness the news cycle to raise CSIRO's profile on topics of strategic significance to targeted audiences
Supporting communication peers across research units with pitching stories to ensure the best possible outcome
Identifying storytelling opportunities
writing and providing input into media releases, owned articles, social and digital media, videos and multimedia content, and other content as required

Requirements

A relevant tertiary qualification in journalism, communication or public relations or equivalent experience within large or complex organisations
Demonstrated experience devising and delivering PR/integrated communication campaigns that have cut-through and achieve objectives with target audiences
Excellent written and verbal communication skills with well-honed abilities in pitching to media, writing media releases, sub-editing and editing for a wide range of audiences and channels
Experience in public relations, alongside a contemporary and integrated skill set across digital and social media and stakeholder management
Strong digital skills (including experience in publishing to websites through a Content Management System), and confidence to learn new digital platforms
Demonstrated experience using data-driven insights to inform a success communications strategy
An understanding of the media and stakeholder environment in which CSIRO operates, issues management experience, and a strong news sense
Experience working in a fast-paced environment with the ability to turn around work within tight timeframes

What we offer

15.4% superannuation
Flexible work arrangements
A range of leave entitlements
Career development opportunities

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