Media Account Director Job at The Marketing Practice (London)

Job Description

We’re looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies on behalf of our clients. Working with channel specialists and internal planning and delivery teams, you will lead the development and presentation of strategic integrated media recommendations. Across your accounts, you’ll build strong relationships with your clients, providing advice on media strategy and recommending solutions to specific business challenges underpinned by effective, measurable frameworks. Whilst you will work on a variety of clients, a thorough understanding and experience managing and directing integrated media solutions for clients is needed to be successful in this role. Under your direction, tmp will deliver head-turning, results-driven campaigns for your accounts. You are a strategic leader and have a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals. You’re willing to be bold, bring new ideas, meet new people, and be a strategic advisor to your clients.

Job Responsibility

Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations
Develop account plans and growth strategies, driving a team into action around them
Expand client contacts and advocates
Nurture alumni
Serve as the Integrated Media client lead for your accounts - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance
Develop meaningful, skills-based relationships with clients in order to help foster long-term partnerships
Provide value and insight to clients through media knowledge and client management best practice
Lead the cross-channel paid media strategy and approach for brand, demand and brand-to-demand approaches, incorporating intelligent application of KPIs to establish definitions of campaign success
Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact
Grow and foster partnerships with leading technology and media vendors to understand the marketplace and emerging industry trends
Leverage your publisher knowledge to work with tmp media planning teams to construct effective, impactful plans and strategies to deliver quality results to your clients
Work with media campaign delivery teams and project managers to effectively identify areas of inefficiency or proactively spot potential barriers
Work with these teams to address and resolve issues
Analyze campaign performance data to understand overall campaign direction and effectiveness
Understand performance reporting and suggest strategic or campaign level optimisations to improve overall performance
Work with Social, Search and Programmatic experts to align platform-level optimisations with strategic campaign direction
Proactively digest and industry trends and talking points into client education opportunities
Understand how other areas of our business (Creative, Data, Strategy, Sales Activation) feed into an overall view of client’s media marketing effectiveness
Establish and communicate overarching narratives for client QBRs
Share and champion best practice
Develop the skills of team members through on-the-job coaching, support and guidance
Provide ongoing feedback and coaching to support career development
Support the onboarding and training of new hires onto the team

Requirements

A desire to excel in a marketing career
Confident and inclusive leader to clients and internal teams
A strong media strategist, able to create, define and explain effective approaches to clients
Positive, resilient attitude, proactive in all things
Ready to challenge thinking to get the best outcomes for clients
Able to see the bigger picture, whilst also appreciating the details
Highly developed relationship management skills, brilliant at communicating and influencing
Able to learn quickly, interrogate and assimilate complex information
Able to problem solve issues presented by team members whilst remaining open to new ideas
Strong, demonstrable experience working in media ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client
Proven track record of leading and growing client accounts
Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally
Experience of directing media programs based on client/business objectives, and of recommending marketing solutions to business challenges
Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management)
Proficient with IT including Word, Excel, PowerPoint and Outlook
Experience of media tools and processes
Experience of commercial management

What we offer

Generous holiday allowance (Plentiful PTO)
Shutdown between Christmas and New Year
Private healthcare and dental insurance
Group income protection
Salary sacrifice pension scheme
Access to well-being coaching or counselling sessions once a week
Financial health support
Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks
Use our portal to access discounts and cashback at plenty of retailers
Cycle-to-work scheme
Sustainable Future Giving (donations to plant trees, tracking impact, helping to reduce emissions)

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