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Measurement Science Lead

United States, New York 105942.75 - 158914.12 USD / Year · Job Posted April 12, 2026
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Job Description

Universal Ads is seeking a Measurement Science Lead to help scale and operationalize how we measure advertiser impact. This role will support incrementality studies, trial first-party measurement solutions in pilot stages, and conduct deep campaign analytics to inform product and revenue strategy. This is a hands-on, data-driven role for someone with 3–6 years of experience in advertising measurement who is comfortable operating in a fast-moving, cross-functional environment. This role will serve as a lead external Measurement Science voice and resource for translating methodologies, results/insights, and recommendations for Sales and clients.

Job Responsibility

  • Support design and execution of geo-based and quasi-experimental studies
  • Evaluate test power, holdout allocation, duration, and spend structure
  • Partner with third-party measurement vendors to ensure methodological rigor
  • Translate results into clear business implications
  • Trial and evaluate first-party measurement solutions in early-stage pilots
  • Stress-test methodology, validate outputs, and identify data gaps
  • Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure
  • Provide structured recommendations prior to broader rollout
  • Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers
  • Identify trends across categories, spend tiers, dimensions, and markets
  • Enhance internal benchmarks and norms
  • Surface actionable insights that inform optimization and product improvements
  • Partner with Sales to scope defensible measurement plans and align on realistic performance expectations
  • Collaborate with Product to prioritize measurement roadmap initiatives
  • Support PMM / Marketing with data-backed case studies and performance narratives

Requirements

  • 3–6 years of experience in advertising measurement
  • Bachelor's Degree
  • 7-10 Years Relevant Work Experience
  • Data Analysis Tools
  • Measurement Technologies
  • Campaign Measurement
  • Measurement Science
  • Python (Programming Language)
  • Experimental Research Design
  • Stakeholder Influence

What we offer

  • Medical, prescription, vision, and dental insurance
  • 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
  • Paid time off including eight observed company holidays and flex time
  • Exclusive perks + discounts, including tuition assistance, commuter benefits and more

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