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Vodafone Logo Vodafone · IT - Software Development

Measurement Lead

United Kingdom, London · Job Posted June 16, 2026
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Job Description

You’ll play a central role in shaping how data drives marketing decisions—bringing together structured thinking, curiosity, and collaboration to turn insight into meaningful action. As a Lead Marketing Econometrician, you’ll partner with teams across the business to ensure marketing activity is both effective and forward-looking, helping to create better experiences for customers and stronger outcomes for the organisation.

Job Responsibility

  • Lead and coordinate econometric modelling, including Market Mix Modelling (MMM) and demand forecasting
  • Act as a trusted advisor on marketing measurement
  • Work closely with external partners
  • Translate complex data into clear, balanced insights
  • Help shape media planning by developing frameworks across digital channels
  • Review and validate methodologies
  • Encourage a test-and-learn approach
  • Collaborate across marketing, brand and commercial teams
  • Create and present reports that are clear and accessible
  • Support teams in building confidence with data

Requirements

  • Strong foundation in a numerical or analytical field such as Economics, Econometrics, Statistics or Mathematics
  • Experience from a data, insights or business intelligence role, with exposure to marketing or commercial environments
  • Enjoy working with both detail and the bigger picture, combining analytical thinking with curiosity
  • Experience with Market Mix Modelling
  • Comfortable working with attribution models
  • Broad understanding of digital marketing channels, including Display, Paid Search, Paid Social and SEO
  • Confident using analytics and measurement tools
  • Build positive, respectful relationships
  • Comfortable guiding projects and supporting others
  • Stay informed about industry developments
  • Understand how data and media planning work together

What we offer

  • Excellent basic salary plus bonus and Vodafone benefits
  • Great pay
  • Bonuses
  • Up to 28 days off plus bank holidays
  • Paid time for charity work
  • Discounts
  • Vouchers
  • Pension plan
  • Learning tools
  • Top-notch parental leave policies
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