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At Microsoft Ads, we’re building the future of intelligent, privacy-forward measurement systems that help advertisers understand, optimize, and accelerate their business growth across the Microsoft ecosystem. We are seeking a Measurement Lead to join the Global Measurement and Insights (GMI) team and serve as a measurement, data and identity subject-matter expert, executing on measurement strategy and leveraging measurement solutions to empower advertisers to prove business impact in a privacy-safe world. You will play a pivotal role in shaping how advertisers quantify media effectiveness, develop advanced measurement approaches, and leverage data and identity to drive better decisions across Microsoft AI-enabled surfaces. You will partner with Analytical Leads, Sales, Technical Program Managers, and advertisers on measurement plans, with the goal of understanding their return on investment and driving growth. Measurement Leads are critical to delivering trusted and actionable insights that empower advertisers to grow with Microsoft Ads.
Job Responsibility:
Partner with internal and external stakeholders to understand measurement needs, goals, and business outcomes for advertisers
Develop and apply measurement frameworks — including attribution, incrementality, experimentation, cross-channel measurement, and insights — to quantify advertising impact
Build and maintain solid relationships with client’s measurement, data science, and analytics teams as trusted strategic advisors
Synthesize feedback from clients. Inform product roadmaps and prioritization based on measurement gaps, customer needs, and industry trends
Collaborate closely with Product, Engineering, TPMs, Sales, and fellow measurement experts to drive adoption of measurement capabilities. Work together with Analytical Leads to driving actionable insights and translate insights into concrete actions that improve performance and business outcomes
Be a thought leader on modern measurement practices, emerging privacy standards, identity solutions, and evolving ecosystem changes
Evangelize measurement best practices internally and externally, and represent Microsoft Ads’ measurement capabilities.
Requirements:
Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 3+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 4+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
OR equivalent experience.
Nice to have:
Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 6+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 8+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
OR equivalent experience
Proven expertise in modern measurement methodologies such as attribution, incrementality, experimentation design, and lift studies
Ability to translate complex data and analysis into business insights and strategic recommendations
Solid cross-functional collaboration and communication skills
Experience in digital platforms or advertising measurement roles at scale
Experience with advertising measurement tools, analytics platforms, experimentation frameworks, and data infrastructure
Demonstrated ability to influence product direction and go-to-market outcomes through measurement leadership
Familiarity with privacy-safe measurement approaches and identity resolution frameworks.