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Master thesis assignment to identify and define the most interesting use case when integrating connectivity into home appliances, focusing on real user needs that simplify everyday life. The work involves market research, academic collaboration, and stakeholder engagement to investigate how connectivity can create meaningful value for users and generate new business opportunities for IKEA.
Job Responsibility:
Identify and define most interesting use case when integrating connectivity into home appliances
Focus on real user needs that simplify everyday life
Understand current limitations and opportunities within current product portfolio
Scan market for trends, technologies and competitor strategies
Facilitate workshops with university experts and company stakeholders
Identify and evaluate potential user cases
Recommend most promising user case with rationale and strategic implications
Requirements:
Master thesis student
Enrolled in thesis course at Swedish university
Visionary mindset
Passionate about kitchen life at home
Curious, analytical and independent
Studying Computer Science, Interaction Design or similar
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