Job Description
Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level. What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes. We're building Citi's Commerce Media business,and areseekingdedicated and highly skilled MarTech Productleadto help drive and implement best in class marketingdataplatforms and toolsthatsupport our Commerce Media business with data, content, orchestrationand Addelivery capabilities.The individual in this role will inform, plan, and deliveronintegrating Customer Data Platform (CDP), Live Ramp, Adobe Experience Manager (AEM),Google Ad Manager (GAM) and marketing data lake (MDL).The product lead will partner closely with Commerce media agile team across AdTech, Audience composition, Ad delivery and content management teams to scale onsiteand offsiteadvertising.The job requires a deep understandingof data, orchestration and digitallandscape andMarTecharchitecture.Theproductleadwill work closely with stakeholders across marketing,analytics, risk, technology, product, and designteamsto deliver solutionsfor the Commerce Media business.
