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Martech Lead (Strategy & Operations)

Australia, South Bank · Job Posted June 14, 2026
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Job Description

This is the role for someone who genuinely loves the intersection of marketing and technology — and can hold both the strategic view and the operational detail at the same time. As MarTech Lead (Strategy & Operations), you'll own the global MarTech roadmap for Flight Centre Travel Group's Corporate brands, spanning FCM and Corporate Traveller. That means auditing what we have, identifying what's underperforming or redundant, defining integration requirements, managing vendors, and making sure the tools we invest in actually move commercial needles — CPL, MQL quality, attribution accuracy, conversion velocity. This is a senior individual contributor role. You're not managing a team, but you are managing accountability. You'll work cross-functionally with Brand, Growth, Lifecycle, Data, Sales, and senior leadership — including the CMO. You'll need to influence without authority and communicate technical complexity in ways that make sense to non-technical stakeholders.

Job Responsibility

  • Own the global MarTech roadmap across FCTG Corporate brands
  • Run quarterly and annual stack audits covering performance, utilisation, redundancy, and ROI
  • Identify optimisation opportunities across marketing automation, CRM integrations, analytics, CRO, paid media, and reporting platforms
  • Keep the stack aligned with global B2B marketing strategy and commercial objectives
  • Define integration requirements across marketing, sales, analytics, and data platforms
  • Develop and prioritise the MarTech integration roadmap in partnership with the Data team
  • Translate marketing requirements into clear business and technical briefs
  • Validate integration outputs for data accuracy, attribution integrity, and lifecycle tracking
  • Lead post-integration performance reviews to assess actual business impact
  • Own vendor evaluation, procurement support, and contract renewal processes across the stack
  • Run cost-benefit and ROI modelling for new tools and renewal decisions
  • Identify consolidation opportunities and reduce tool duplication across regions and brands
  • Monitor annual MarTech spend (outside lifecycle platforms, $300-500k range) for cost efficiency
  • Negotiate improved commercial terms where there's opportunity
  • Develop governance frameworks, documentation standards, and usage guidelines
  • Lead enablement sessions to drive consistent tool adoption across global marketing teams
  • Monitor utilisation and call out under-performance before it becomes a problem
  • Partner with Product Owners and marketing stakeholders to get the most from existing investment
  • Define success metrics for MarTech investments — CPL, MQL-to-SQL conversion, CAC impact, attribution accuracy, campaign velocity
  • Deliver quarterly ROI reporting and optimisation recommendations to senior stakeholders
  • Stay across emerging MarTech trends and assess buy vs. build decisions with Data and IT

Requirements

  • 10+ years in marketing technology, marketing operations, or digital marketing strategy
  • Hands-on experience owning and optimising a MarTech stack in a B2B organisation
  • Strong understanding of Salesforce, marketing automation, attribution models, analytics platforms, and digital performance tools
  • Proven experience leading MarTech implementations and integration initiatives
  • Experience with vendor evaluations, procurement processes, and commercial negotiations
  • Ability to connect technology decisions directly to commercial KPIs — CPL, MQL, SQL, CAC
  • Comfortable working cross-functionally with Data and IT teams to define requirements
  • A self-starter who operates well with high autonomy and clear accountability

Nice to have

  • Experience in B2B lead generation environments — travel, professional services, or multi-brand organisations
  • Relevant certifications: Salesforce, Marketing Automation, Google Analytics or equivalent
  • Familiarity with platforms including Salesforce Account Engagement, StackAdapt, GA4, Power BI, Unbounce, or similar

What we offer

  • Attractive, market-aligned remuneration package that grows with your career, backed by annual salary reviews
  • Inclusive company culture
  • Individualised Learning & Development pathway options
  • Access to 'LinkedIn Learning' for ongoing skills development
  • Exclusive Staff Discounts via employee-only portal with 500+ retailers
  • Travel Discounts including family and friends
  • Career opportunities in a network of brands and businesses across the globe
  • Corporate Health Discounts with BUPA
  • Mental Health Support and Employee Assistance Program
  • Regular awards nights, social team building and industry events
  • Corporate Social Responsibility program
  • Paid parental and volunteer leave
  • Sustainability efforts

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