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The Marketplace Strategy Manager is a senior, commercially-minded individual contributor responsible for decoding the complex dynamics of our community and marketplace. Operating at the intersection of community impact and business performance, this role requires a deep understanding of the end-to-end customer journey, exceptional analytical rigor, and the ability to translate complex data into clear, actionable business strategies.
Job Responsibility:
Own the Customer Journey Map: Develop and maintain a comprehensive map detailing how customers discover, join, and move through the community and product ecosystem
Data Synthesis and Analysis: Analyze and synthesize both quantitative and qualitative data across the end-to-end customer journey
Actionable Insights: Uncover high-impact insights that inform decision-makers across the company about necessary improvements benefiting both the customer and the business
Articulate Business Value: Ensure all analytical outputs clearly demonstrate their relevance and impact to business performance and customer experience
Drive Ongoing Optimization: Lead the end-to-end stewardship of community health metrics, mobilizing cross-functional teams to address challenges and seize opportunities to improve the customer experience
Customer Reality Check: Serve as the guardian of customer reality within the team, keeping stakeholders honest about "for whom" we are building and "at what moment"
Independent Leadership: Operate as a strong, independent, and proactive leader who can manage complex projects and influence cross-functional partners without direct authority
Technical Proficiency: Leverage technical skills for data extraction, manipulation, and analysis, including SQL, Python, and advanced data visualization tools
Growth Mindset: Maintain a strong growth learning mindset, demonstrating resilience, adaptability, and an eagerness to take on any analytical or strategic challenge
Requirements:
An undergraduate degree with a strong preference for candidates holding an MBA or equivalent advanced degree
10+ years of industry experience in a consulting, investment banking, strategy or business analytics manager, marketplace dynamics, customer insights or related commercial role
Demonstrated commercial-mindedness and strong business acumen
Understands how to analyze the complexities of marketplace dynamics
Proven expertise in analyzing end-to-end customer or user journeys
Expert-level proficiency in SQL for data extraction and manipulation
Advanced skills in data visualization tools (e.g., Superset, Tableau) and data analysis using Python/R
Familiarity with leveraging large language model (LLM) tools for research, pattern identification, or synthesis
Exceptional written and verbal communication skills
A deeply customer-oriented philosophy
An agile, growth-minded approach
Strong organizational skills, a strong sense of ownership and accountability, self-starter
Experience working in a two-sided marketplace, platform, or community-driven business model
Experience shaping a portfolio of programs or products, demonstrating competence in risk assessment and sizing return on investment (ROI)