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The Content Specialist is responsible for optimizing product detail page (PDP) content across key digital partners to maximize product visibility, add to basket rate, and conversion. The role works closely with selected brands and internal stakeholders to ensure best in class catalog quality, SEO performance, and ongoing PDP improvements.
Job Responsibility:
Act as the primary liaison with assigned brand partners to manage and optimize digital catalog content
Optimize PDPs to improve search visibility, add‑to‑basket, and conversion using SEO and keyword best practices
Ensure accuracy, completeness, and consistency of product titles, descriptions, attributes, imagery, and rich content
Conduct regular audits of digital product pages to identify gaps, errors, and optimization opportunities
Monitor content compliance with digital partner standards and brand guidelines
Track and report on content performance and optimization progress
Requirements:
1-3 years of working experience in Digital Platforms management
Understanding of SEO fundamentals, keyword optimization, and on‑site search behavior
Experience in working with multi-brand platforms / marketplaces and integrators is a plus, namely Amazon, Zalando, Macy´s, Nordstrom, TikTok Shop, Rithum, Channel Engine, Tradebyte
Proficiency in Excel
Attention to detail and highly organized
You are a team player
Fluency in English
Nice to have:
Experience in working with multi-brand platforms / marketplaces and integrators is a plus, namely Amazon, Zalando, Macy´s, Nordstrom, TikTok Shop, Rithum, Channel Engine, Tradebyte