Marketo Specialist

• Campaign Execution: Partner with Digital Marketing to translate documented journeys into executable programs in Marketo, with an emphasis on complex orchestration
• Orchestration & Testing: Facilitate cross-journey decision-making and conduct rigorous QA and A/B testing on creative and copy
• Optimization & Reporting: Regularly report on program performance and manage lead scoring efforts to improve marketing and sales alignment
• Enablement: Host "office hours" and training sessions to upskill the marketing crew on best practices and new Marketo capabilities
• Data Stewardship: Manage the contact database, maintain segmentations, uphold data hygiene, and optimize email deliverability
• Integration: Engage with various technology integrations, including CRM (Microsoft Dynamics) and webinar platforms
• Platform & Journey Execution: Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration
• Automation Strategy: Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo
• System Orchestration: Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities
• Quality Assurance & Testing: Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy
• Data & Deliverability: Assist with the management of the contact database, including list uploads, segmentation maintenance, upholding strict data hygiene standards, and optimizing email deliverability
• Technology Integration: Engage in the management and maintenance of various Marketo technology integrations, including CRM (e.g., Microsoft Dynamics), webinar platforms, and data enhancement tools
• Adoption & Enablement: Facilitate the adoption and utilization of Marketo across the marketing team by providing structured training, office hours, and upskilling on best practices, guidelines, and new capabilities
• Reporting: Regularly build and distribute reports on the performance of Marketo programs, campaigns, emails, and lead scoring efforts

• Marketo Certification is required for this role
• Minimum 3 years of digital marketing experience, with a strong preference for B2B backgrounds
• Expert knowledge of Marketo, including smart lists, programs vs. campaigns, and drip sequences
• Undergraduate degree in Marketing, Communications, or a related field
• Excellent analytical problem-solving, written and oral presentation, and multitasking abilities
• Applicants must be authorized to work in the U.S. without the need for current or future sponsorship
• Must be able to submit to a background check and drug screen

• Knowledge of Adobe Experience Platform (AEP) and Microsoft Dynamics
• A passion for learning new platforms within the Adobe suite

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan