Marketing

• Optimize listings through copywriting and photo selection
• Create and monitors systems of tracking for OTA performance metrics
• Utilizing impressions and conversions data to make tactful decisions
• Conduct market research on listing performance trends and new channel opportunities
• Optimize distribution channels and website performance through detailed analysis of sales and reservation funnels to increase visibility and direct bookings
• Oversee the creation, analysis, and timeline management of visual content, ensuring alignment with our marketing brand
• Develop and implement marketing strategies that are specifically designed for vacation rentals, aiming to attract the right demographic and highlight the unique features of each property
• Initiate and manage programs to enhance the guest experience, including developing loyalty programs and personalized communication strategies to increase guest engagement and satisfaction
• Act as project manager for property photoshoots
• Coordinate across the brand, social, and email teams to support execution of campaigns and content calendars
• Source, order, and manage inventory of marketing collateral (e.g., signage, printed materials, swag)
• Coordinate with local content creators, including tracking deliverables and communicating with local field operations teams

• Experience with consumer and/or growth marketing in the hospitality industry, ideally with vacation rentals or hotels
• A creative and enthusiastic attitude
• Ability to multi-task and focus on driving results through data-driven decisions
• Ability to synthesize performance data across multiple listings and markets
• Strong copywriting skills with knowledge of keyword search and SEO marketing
• Experience working closely with Product and developers to create seamless testing strategies
• Ability to work within tight deadlines and in often ambiguous environments
• Passion for working with cross-functional teams and internal stakeholders

Skills in Adobe Photoshop, Lightroom, and other photography-related technical skills are beneficial

• Competitive compensation including base salary, performance bonus, and growth bonuses
• Generous company-sponsored insurance (medical, dental, vision, life, etc.)
• Flexible paid time off
• Complimentary and discounted stays at AvantStay properties
• Pre-tax retirement savings plans offered via Betterment
• Paid parental leave
• Fitness reimbursement
• Cell phone reimbursement