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Beazer Homes Logo Beazer Homes · -

Marketing Web & AI Mgr

United States, Atlanta Employment contract · Job Posted June 16, 2026
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Job Description

The Web & AI Marketing Manager leads the strategy, execution, and optimization of the online presence for the corporate website, Beazer.com, and related web-based initiatives. This role drives analysis, search visibility, content performance, and site enhancements to improve organic results and deliver a high-performing digital experience. Working across Marketing and with cross-functional partners, the manager develops growth-focused programs and scalable website improvements that support a seamless customer journey and align with business goals.

Job Responsibility

  • Develops strategy for the website and web-based tools, including related budgets, to support departmental and company objectives
  • Develops and executes website SEO strategy and coordinates with Marketing teams on indexing strategies for targeted search engines and keyword bidding sites
  • Leads the creation of authoritative content to improve organic search results
  • Identifies opportunities for AI to improve the customer experience and increase operational efficiency
  • Researches competitive positioning and technology trends to stay current on best practices and identify opportunities for digital innovation and AI integration
  • Owns and manages the CMS platform (Optimizely) and web-based tools, empowering business users and ensuring proper content governance
  • Leads cross-functional teams to deploy digital initiatives, including scalable site enhancements, martech integrations, and issue resolution, while ensuring Beazer follows digital best practices for a consumer-centric experience across Corporate and Regional efforts
  • Oversees website content to ensure accuracy through regular site audits (Beazer.com and aggregator sites)
  • Leads management and optimization of divisional online location listings, including Google Business, Apple Maps, and other location-based platforms, to ensure accuracy and local discoverability
  • Identifies and manages partnerships with key martech vendors and evaluates how their tools can support business objectives
  • Ensures optimal site performance through analysis of key site metrics and infrastructure monitoring
  • Owns day-to-day optimization of site conversion performance, including lead generation, engagement, and progression metrics
  • Identifies and prioritizes friction points within the user journey and implements improvements
  • Owns execution of A/B and multivariate testing across site experiences, including hypothesis development, test setup, and iteration
  • Partners with Analytics to measure results and scale successful improvements

Requirements

  • Bachelor's degree in marketing, communications, business, or a related field
  • 5+ years of experience in digital marketing, website management, web strategy, or a related discipline
  • Experience managing SEO programs, website content, and digital performance initiatives for a consumer-facing brand
  • Hands-on experience with enterprise CMS platforms
  • Optimizely experience strongly preferred
  • Experience with website analytics, reporting, and testing tools used to evaluate traffic, engagement, and conversion performance
  • Experience partnering with cross-functional teams and external vendors to deliver digital initiatives
  • Preferred experience using AI-enabled tools or automation to improve marketing workflows, content development, or digital performance
  • Strong written and verbal communication skills, with the ability to turn performance data into clear recommendations
  • Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
  • Strong cross-functional collaboration and stakeholder management skills
  • Analytical mindset with the ability to interpret website, SEO, conversion, and customer journey data
  • Ability to identify digital experience gaps, solve problems, and implement scalable solutions
  • Working knowledge of SEO, search visibility, content optimization, and website information architecture
  • Experience managing enterprise CMS platforms, preferably Optimizely, and supporting content governance
  • Familiarity with web analytics, reporting, tag management, and A/B testing tools
  • Understanding of user experience, usability, and conversion rate optimization principles for consumer-facing websites
  • Ability to evaluate emerging AI tools and apply them responsibly to improve marketing effectiveness and workflow efficiency
  • Ability to work independently, exercise sound judgment, and drive initiatives to completion

Nice to have

  • Optimizely experience
  • Experience using AI-enabled tools or automation to improve marketing workflows, content development, or digital performance
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