CrawlJobs Logo
ARIAD Logo ARIAD · IT - Administration

Marketing Technology Specialist

Belgium, Antwerp Employment contract · Job Posted December 20, 2025
Apply Position
Job Link Share

Job Description

Our client is a leading company in the educational tech industry seeking a talented and motivated Marketing Technology Specialist. In this role, you’ll sit at the intersection of marketing, data and technology—owning the MarTech landscape (CRM, marketing automation, analytics) and enabling integrated, privacy-aware data flows that make campaigns smarter, insights clearer and customer journeys more personal. You’ll be part of the Marketing & Communication team, partnering daily with marketers, data specialists and IT to translate business needs into scalable solutions and robust integrations (e.g., CRM, CMS, email, websites and learning platforms). If you’re excited to shape how a modern EdTech brand connects with educators and learners, we encourage you to apply for this opportunity!

Job Responsibility

  • Manage and optimise the marketing technology landscape (CRM, Marketing Cloud/automation, analytics, tagging, consent)
  • Translate marketing requirements into scalable workflows, data models and integrations that improve targeting and measurement
  • Collaborate with marketing, data and IT teams to integrate systems (e.g., Salesforce, Contentful, email tools, websites and learning platforms)
  • Safeguard data quality, audience segmentation and reporting across channels
  • maintain clear documentation and governance
  • Implement tracking & analytics (e.g., GTM, event schemas) and deliver actionable dashboards for campaign and journey optimisation
  • Monitor MarTech trends
  • pilot new tools and propose innovations that enhance customer experience and operational efficiency
  • Support personalisation initiatives and experimentation (A/B testing) across key journeys

Requirements

  • Ambition to further develop your career in MarTech within the EdTech/education domain
  • 3+ years of experience in a MarTech or digital marketing function
  • Bachelor’s/Master’s in Marketing, Communication or Business—or equivalent experience
  • Hands-on with tools such as Salesforce, Marketing Cloud, Contentful, Google Tag Manager, Mixpanel, FormAssembly, and Monday (or similar)
  • Understanding of data flows and APIs
  • experience with data integrations between platforms
  • Ability to collaborate with both marketers and developers/IT—clear, audience-appropriate communication
  • Analytical mindset and a practical, hands-on approach
  • comfortable balancing speed with quality

Nice to have

Affinity with the education sector is a plus

What we offer

  • You will have the opportunity to work with a dynamic, ambitious, fun, skilled team, and be a key player in driving fantastic customer experience
  • Personalized follow-up & honest feedback guided by our Digital Talent Managers
  • Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others
ARIAD - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Marketing Technology Specialist

8 matching positions

Specialist, Marketing Technology (Customer Data Platform)

You’ll be part of the Marketing Technology team — a cross-functional group respo...
Location
Location
United States
Salary
Salary:
116000.00 - 174000.00 USD / Year
resmed.com Logo
ResMed
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years’ experience in data strategy, marketing technology, or digital transformation roles
  • Proven success in leading CDP or customer data unification projects (e.g., Salesforce Data Cloud, HighTouch, or similar)
  • Strong understanding of data architecture, identity resolution, and audience activation across marketing channels
  • Hands-on experience in defining segmentation frameworks and data integration roadmaps
  • Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA)
  • Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments
  • Excellent stakeholder management, vendor oversight, and communication skills
  • Bachelor’s degree in Marketing, Data Science, Computer Science, or related field
  • advanced degree preferred
Job Responsibility
Job Responsibility
  • Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives
  • Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards
  • Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels
  • Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements
  • Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.)
  • Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices
  • Manage external vendors and implementation partners to ensure delivery of business and technical outcomes
  • Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with Marketing Analytics team
  • Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation
  • Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations
What we offer
What we offer
  • comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), tuition assistance, FTO (Flexible Time Off), 11 paid holidays plus 3 floating days, eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave
  • Fulltime
Read More
Arrow Right

Mid-Senior Marketing Technology Implementation Specialist

FinXL IT Professional Services is an innovative Australian owned company providi...
Location
Location
Australia , Melbourne CBD
Salary
Salary:
Not provided
finxl.com.au Logo
FinXL
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6 to 10 years of experience in Marketing Technology implementation
  • Deep proficiency in Adobe Analytics and Adobe Target
  • Expertise in Tag Management System (TMS) and Customer Data Platform (CDP) tools, specifically: Tiium (Tealium IQ, Tealium Event Stream) and Insignen (Ensighten Manage, Ensighten One, Ensighten APIs)
  • Experience in Adtech implementation and management
  • 5+ years in Application Development, Digital Marketing, or an associated field
  • Proficiency in JavaScript and SQL
  • Experience with a programming language such as JAVA, Objective C, or Python
  • Experience with build management tools, including continuous integration and delivery practices (Gradle, Jenkins)
  • Experience with continuous test automation tooling (Perfecto, Applitools)
  • Knowledge of release and configuration management practices (tagging/branching strategies)
Job Responsibility
Job Responsibility
  • Provide technical leadership for the ongoing implementation, management, and strategic design of the client's Marketing Technology
  • Serve as the primary resource for creating detailed tech specifications (approximately 75% of the role) to configure websites for effective analytics data retrieval
  • Implement media tags, set up Ensighten rules, and manage production deployment for new marketing campaigns
  • Work closely with solution designers, business analysts, product owners, and other engineering teams within an agile delivery environment
  • Demonstrate the capacity for frequent context switching and simultaneous work on different project features
  • Apply proven end-to-end consulting and solution design skills to new problems and implementations
  • Fulltime
Read More
Arrow Right

Marketing Technology and Operations Specialist

The Marketing Technology and Operations Specialist is a critical enabler of effe...
Location
Location
United Kingdom , London, Birmingham, Manchester, Bristol
Salary
Salary:
Not provided
plus.net Logo
Plusnet
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations
  • Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels
  • Experience designing and implementing structured testing frameworks in a marketing or commercial context
  • Technically fluent, with the ability to understand data flows, integrations and system constraints, and to collaborate effectively with implementation teams
  • Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills – able to bring order when there is uncertainty and find facts when information is incomplete
  • Commercially astute, with experience of combining diverse data points to produce forecasts, and of evaluating performance against relevant benchmarks to make optimisation decisions
  • Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
  • Experience working with agencies and external partners, able to set and communicate desired outcomes, and constructively challenge recommendations where appropriate
  • Ability to own and evolve processes end-to-end, taking the initiative to continuously adapt and improve ways of working by synthesising new information
Job Responsibility
Job Responsibility
  • Own the adtech test and learn programme
  • Identify new vendors, and new use cases for existing vendors, that could add commercial value
  • Triage opportunities to prove viability
  • Work with legal, privacy, security and architecture teams to ensure proposals meet BT compliance standards
  • Evaluate tests, providing clear decisions on whether to scale, stop or iterate
  • Own the audience and targeting strategy for demand generation campaigns
  • Build and manage first‑party audiences using Adobe Marketo
  • Partner with campaign owners and our media agency to ensure targeting in key channels such as PPC, paid social and programmatic is appropriate, effective and aligned to business objectives
  • Continuously evaluate and optimise performance
  • Help maintain critical martech infrastructure (e.g. Marketo integrations, website tags), troubleshooting and escalating any issues that impact demand gen performance
What we offer
What we offer
  • Competitive with great benefits
  • Fulltime
Read More
Arrow Right
New

Marketing Specialist - Demand Generation

As a Marketing Specialist, Demand Generation at Accordant, you will drive revenu...
Location
Location
United States , Florham Park
Salary
Salary:
75000.00 - 95000.00 USD / Year
Accordant (NJ)
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 2-5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management roles
  • Experience marketing ERP, financial management, or other enterprise SaaS software solutions
  • Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs
  • Experience creating and optimizing email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline generation
  • Strong written communication skills with the ability to create compelling messaging across multiple formats and channels
  • Experience working cross-functionally with sales, operations, product, or consulting teams
  • Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
  • Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities
Job Responsibility
Job Responsibility
  • Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth
  • Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
  • Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives
  • Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects
  • Create campaign content across multiple channels, including email, landing pages, blogs, webinars, social media, video, and digital advertising
  • Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with Accordant's solutions and services
  • Leverage AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency
  • Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact
  • Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results
  • Partner closely with SDRs and Account Executives to align campaign strategy, improve lead quality, and support effective follow-up processes
  • Fulltime
Read More
Arrow Right

Digital Marketing Specialist

We are looking for a highly organised and enthusiastic Digital Marketing Special...
Location
Location
United States , Aurora
Salary
Salary:
Not provided
codan.com.au Logo
Codan Limited
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A degree in Marketing, Communications or a related field
  • 6+ years’ experience in social media, content marketing or digital marketing
  • Experience managing organic social media platforms such as Facebook, Instagram, TikTok and YouTube
  • Hands-on experience with social media management, CMS and email marketing platforms such as HubSpot or Salesforce
  • Strong understanding of content strategy, campaign planning and multi-channel execution
  • Excellent written and verbal communication skills with strong attention to detail
  • Experience working with cross-functional and/or global marketing teams
  • Basic knowledge of design principles and tools such as Adobe Creative Suite or Canva
  • A natural curiosity for technology and digital marketing trends
Job Responsibility
Job Responsibility
  • Developing and executing global organic social media strategies aligned to brand and campaign objectives
  • Managing, scheduling and publishing organic content across social media and email channels
  • Planning and setting up email marketing campaigns, including segmentation, scheduling and automation workflows
  • Working closely with Copywriter, Design and Regional Marketing teams to ensure content is aligned, accurate and delivered on time
  • Monitoring and reporting on organic social media and email performance, using insights to improve engagement and effectiveness
  • Managing platform set-up and quality checks, including links, tagging, assets and audience segmentation
  • Supporting testing initiatives across content formats, timings and channels
  • Using tools such as HubSpot, Meta, TikTok and AI platforms to improve workflow efficiency and campaign performance
What we offer
What we offer
  • generous PTO
  • Medical, Dental and Vision Insurance
  • 401K
  • Fulltime
Read More
Arrow Right

Technical Content Marketing Specialist

As the Technical Content Marketing Specialist at MZLA, you'll help tell the stor...
Location
Location
United States; Canada
Salary
Salary:
72000.00 - 86000.00 USD / Year
mozilla.org Logo
Mozilla
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in marketing, communications, digital content, or a related role
  • Experience marketing software, SaaS, technology products, developer tools, consumer applications, or other digital products to a global audience
  • Demonstrated experience executing social media, email, and digital marketing activities across multiple channels
  • Strong writing, copyediting, and proofreading skills with the ability to adapt messaging for different audiences and platforms
  • Experience with social media management tools, email marketing platforms, content management systems, and digital marketing technologies
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines
  • Ability to collaborate effectively across cross-functional teams in a distributed, asynchronous environment
  • Proactive mindset with the ability to take ownership of work and follow projects through to completion
  • Familiarity with marketing analytics and reporting tools
  • Excellent verbal and written communication skills
Job Responsibility
Job Responsibility
  • Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting
  • Draft and publish blog posts, product announcements, release communications, marketing emails, newsletters, user education content, and other digital content that helps users understand and adopt Thunderbird products and services
  • Support product launches, feature announcements, adoption campaigns, and promotional activities across multiple digital channels
  • Monitor social media engagement, coordinating with internal teams when additional context or support is needed
  • Maintain editorial and campaign calendars to ensure timely delivery of marketing activities
  • Track and report on performance metrics, identifying trends and optimization opportunities
  • Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance
  • Assist with customer surveys and feedback collection to inform marketing and product insights
  • Coordinate with internal teams and external vendors to support campaign execution and content development
  • Ensure marketing materials align with brand standards and messaging guidelines
What we offer
What we offer
  • Fully remote work & schedule flexibility
  • Company-provided laptop
  • Annual bonus program
  • Monthly remote work stipend
  • Annual professional development stipend
  • Industry conferences
  • Company all-hands and team gatherings
  • 24 days PTO per year (prorated)
  • Your birthday
  • Year-end company shutdown
  • Fulltime
Read More
Arrow Right

Admissions Communication and Marketing Specialist

The UC San Diego Rady School of Management provides exceptional business educati...
Location
Location
United States , San Diego
Salary
Salary:
60300.00 - 103900.00 USD / Year ▼
ucsd.edu Logo
UC San Diego
Expiration Date
June 24, 2026
Flip Icon
Requirements
Requirements
  • Experience in a marketing role, writing marketing content, and social media content, with a strong understanding of marketing principles, concepts, strategies, and best practices
  • Solid knowledge of digital marketing best practices, specifically pertaining to email marketing and content marketing
  • Experience gathering, researching, assessing, and analyzing marketing data
  • Experience using market data to develop, execute, or create strategies to meet targeted enrollment goals
  • Working knowledge of Salesforce Marketing Cloud (or comparable enterprise email/marketing automation platform) sufficient to build, schedule, and deploy email communications and to operate alongside and within configured journeys established by a marketing team
  • Experience in monitoring tasks and projects, handling multiple projects simultaneously
  • Strong communication skills to ensure stakeholders know what is needed/expected
  • Strong project management skills
  • Time management skills
  • Prioritization skills
Job Responsibility
Job Responsibility
  • Supports the coordination of graduate admissions-related marketing and communications projects and initiatives for six graduate programs
  • Acts as the primary liaison between Rady Graduate Admissions and Recruitment and the Rady Marketing team, and when applicable, Rady Technology Services on all admissions-related marketing initiatives, including marketing project requests, email and journey communication campaigns in Salesforce Marketing Cloud, and digital media campaigns
  • Executes graduate admissions email communications and content across the admissions funnel
  • Serves as the primary point of contact for all Graduate Admissions marketing needs to ensure business needs and goals met and translates all admissions needs into clear, actionable marketing briefs
  • Serves as the centralized intake point for all Admissions Marketing requests and interacts with the Rady School of Management Marketing team on the design, production, and distribution/delivery of all graduate admissions-related promotional materials
  • Coordinates email communication with prospective students, event promotion, consistency of brand standards, presentation development, and management of updates to collateral, the website, slide decks, and other graduate admissions-related content
  • Works with the Content Marketer on the Marketing team to ensure consistency of voice across admissions communications, align admissions messaging with broader school campaigns, and escalates content gaps or needs to Marketing
  • Fulltime
!
Read More
Arrow Right

Digital Marketing Specialist

We are looking for a part-time Digital Marketing Specialist to support targeted ...
Location
Location
United States , Irvine
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in digital marketing with a strong understanding of campaign execution and performance measurement
  • Hands-on knowledge of Google Ads, Google AdWords, and Google Analytics., Marketo
  • Experience developing email campaigns, digital content, and audience-focused marketing materials
  • Familiarity with on-page SEO best practices and optimization tools such as BrightEdge
  • Ability to organize multiple marketing projects effectively within a part-time contract schedule
  • Strong written communication skills with the ability to translate ideas into clear, effective messaging
  • Proficiency with Microsoft Word and PowerPoint for creating presentations and marketing documents
Job Responsibility
Job Responsibility
  • Plan and carry out digital marketing campaigns designed to promote technology-focused services and solutions across relevant channels
  • Create original marketing content, including customer success stories and supporting materials, tailored to brand and audience needs
  • Develop structured messaging resources that help ensure consistent communication across campaigns and content
  • Partner with internal stakeholders to improve website content and user experience, including updates that support branded web initiatives
  • Coordinate with external and internal partners to gather, organize, and prepare video assets for marketing use
  • Monitor campaign activity and performance metrics using analytics tools, and recommend adjustments to improve results
  • Support email marketing efforts by helping build, review, and optimize outreach campaigns for engagement and conversion
  • Contribute to search visibility efforts through on-page SEO improvements and platform-based optimization activities
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • 401(k) plan
  • Parttime
Read More
Arrow Right