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Marketing Technology Specialist

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ARIAD

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Location:
Belgium , Antwerp

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

Our client is a leading company in the educational tech industry seeking a talented and motivated Marketing Technology Specialist. In this role, you’ll sit at the intersection of marketing, data and technology—owning the MarTech landscape (CRM, marketing automation, analytics) and enabling integrated, privacy-aware data flows that make campaigns smarter, insights clearer and customer journeys more personal. You’ll be part of the Marketing & Communication team, partnering daily with marketers, data specialists and IT to translate business needs into scalable solutions and robust integrations (e.g., CRM, CMS, email, websites and learning platforms). If you’re excited to shape how a modern EdTech brand connects with educators and learners, we encourage you to apply for this opportunity!

Job Responsibility:

  • Manage and optimise the marketing technology landscape (CRM, Marketing Cloud/automation, analytics, tagging, consent)
  • Translate marketing requirements into scalable workflows, data models and integrations that improve targeting and measurement
  • Collaborate with marketing, data and IT teams to integrate systems (e.g., Salesforce, Contentful, email tools, websites and learning platforms)
  • Safeguard data quality, audience segmentation and reporting across channels
  • maintain clear documentation and governance
  • Implement tracking & analytics (e.g., GTM, event schemas) and deliver actionable dashboards for campaign and journey optimisation
  • Monitor MarTech trends
  • pilot new tools and propose innovations that enhance customer experience and operational efficiency
  • Support personalisation initiatives and experimentation (A/B testing) across key journeys

Requirements:

  • Ambition to further develop your career in MarTech within the EdTech/education domain
  • 3+ years of experience in a MarTech or digital marketing function
  • Bachelor’s/Master’s in Marketing, Communication or Business—or equivalent experience
  • Hands-on with tools such as Salesforce, Marketing Cloud, Contentful, Google Tag Manager, Mixpanel, FormAssembly, and Monday (or similar)
  • Understanding of data flows and APIs
  • experience with data integrations between platforms
  • Ability to collaborate with both marketers and developers/IT—clear, audience-appropriate communication
  • Analytical mindset and a practical, hands-on approach
  • comfortable balancing speed with quality

Nice to have:

Affinity with the education sector is a plus

What we offer:
  • You will have the opportunity to work with a dynamic, ambitious, fun, skilled team, and be a key player in driving fantastic customer experience
  • Personalized follow-up & honest feedback guided by our Digital Talent Managers
  • Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others

Additional Information:

Job Posted:
December 20, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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