Marketing Technology ROI Manager

• Manage the budget lifecycle process for the MarTech stack - including forecast planning, tool renewals, and alignment with Procurement, Legal, Finance, InfoSec, and Marketing partner teams
• Build measurement frameworks, dashboards, and reporting for Martech ROI utilizing system usage to performance benchmarks and cost-to-value scoring models
• Own the creation of documentation in collaboration with lead system owners for the lead management process and enablement with stakeholders
• Develop and lead a formal governance structure for Martech procurement, intake, onboarding, deployment, and deprecation
• Partner with Insights & Analytics to define measurable success criteria, operational KPIs, and performance tracking for key Martech systems and lead workflows
• Create documentation and repeatable processes that standardize how we evaluate new tools, renew existing investments, and retire under-performing platforms
• Collaborate with product champions to identify redundancy, optimization opportunities, license efficiency improvements, and workflow consolidation
• Partner with leadership to ensure marketing systems investment decisions align with broader business strategy, platform architecture, and long-term roadmap
• Track and communicate system health, outcome contribution, ROI trends, and investment performance to stakeholders

• 5+ years experience in a marketing operations, revenue operations, Martech management, procurement management, or analytics roles with exposure to budgeting and Martech
• Experience managing Martech portfolios and/or working with systems such as Marketo, Salesforce, LeanData, ZoomInfo, or similar
• Strong financial and analytical acumen - including experience with forecasting and ROI analysis
• Experience building dashboards or reporting methodologies using BI or analytics tools (e.g., Looker, Power BI, Tableau, or similar) is a plus!
• Strong program management skills and experience operationalizing governance frameworks
• Ability to interpret data and communicate recommendations clearly to cross-functional and executive audiences
• Demonstrated experience improving operational processes, reducing inefficiency, or optimizing cost structures across teams or platforms
• Strong cross-functional partnership mindset
• Bachelors in Marketing, Operations, or comparable experience
• Strong team player with a positive attitude. A self-starter with a mindset to investigate solutions and to optimize and improve our systems processes through measurable outcomes

Experience with Allocadia

• Remote-First Work
• Robust Insurance Benefits
• Flexible Time Away
• The Best Teammates
• Experience Ambassadors
• Open and Honest Culture
• Well-Being and Growth