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Belden’s Manager, Marketing Technology is a strategic and hands-on leader responsible for the overall health, optimization and evolution of the marketing technology stack. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will have extensive familiarity with marketing technology and experience empowering teams to leverage tools across projects and processes. This role will optimize the adoption and use of existing technologies and platforms as well as identify new marketing technologies. This encompasses the evaluation and implementation of technology, as well as leading its adoption to ensure the marketing team operates with maximum efficiency and effectiveness. A key focus will be on leveraging technology, including Artificial Intelligence (AI), to enhance marketing processes and foster innovation across the organization. This individual will act as the primary Subject Matter Expert (SME) for all marketing technology, bridging the gap between marketing needs and technical solutions.
Job Responsibility:
Champion the entire portfolio of marketing technology, ensuring the optimal performance, integration and alignment with marketing and business objectives
Proactively identify marketing team needs, research potential solutions and build compelling business cases for new system acquisitions or technology enhancements
Collaborate with peer teams such as IT and Digital Transformation on vendor assessments, selection decisions, contract negotiations and successful implementation of new marketing technologies
Lead the post-implementation phase for all marketing technologies, including developing and delivering comprehensive enablement programs, training materials and ongoing support to ensure high adoption rates across the marketing team
Act as the primary Subject Matter Expert (SME) for all marketing technology, providing guidance, troubleshooting and best practices to users
Champion the strategic use of technology within the marketing department, actively pushing the team to leverage technology for increased efficiency, automation and improved workflows
Design and establish robust marketing processes that seamlessly integrate technology to streamline operations and enhance productivity
Continuously explore new and emerging marketing technologies to identify opportunities for competitive advantage and innovation
Lead marketing’s AI Task Force, driving the overall AI strategy and roadmap for marketing
Lead initiatives to build and integrate Artificial Intelligence capabilities directly into core marketing processes and workflows
Aid the marketing team in understanding and implementing AI solutions within their respective processes and workflows, fostering a culture of AI adoption
Establish and enforce robust governance policies for marketing data to ensure its accuracy, consistency and overall quality across all tools and technologies
Collaborate closely with other departments to ensure high-quality data inputs, seamless data flow and effective data management practices across the organization
Contribute to a culture of continuous improvement, innovation and learning within the marketing department
Stay abreast of industry trends, best practices and advancements in marketing technology, AI and data governance
Requirements:
Bachelor’s degree or higher in Marketing, Business Administration, Communications or Advertising (with a digital marketing focus), Management Information Systems or a similar field
5-7+ years of relevant work experience within digital marketing or marketing technology
Deep marketing technology knowledge, including implementation, data integrity and lead processes
Knowledge of and curiosity for emerging technologies, as well as how to gain efficiencies through integration of technology into critical marketing processes
Ability to train colleagues and nontechnical peers on technologies and tools to improve adoption and use of tools
Understanding of regulatory laws and policies
Excellent communication and interpersonal skills
Proven ability to work cross-functionally and leverage technology to improve processes in a global, matrixed environment
Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6Sense), Google Analytics and other certifications
What we offer:
health/dental/vision
long term/short term disability
life insurance
HSA/FSA
matching retirement plans
paid vacation
parental leave
employee stock purchase plan
paid leave for volunteer work in your community
training opportunities
professional talent management and succession planning