Marketing Technology Manager Job at HBS (Boston)

Marketing Technology Manager

HBS

Location:
United States , Boston

Category:
-

Contract Type:
Not provided

Salary:

83000.00 - 85000.00 USD / Year

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Job Description:

Reporting to the Associate Director, Marketing Technology, the Marketing Technology Manager is a power user of Salesforce Marketing Cloud—utilizing the platform to nurture leads and engage key clients across communications and events. This role will play a critical part in executing a business-to-business (B2B) marketing strategy, collaborating closely with the Participant and Corporate Marketing teams to support communications targeting senior-level decision-makers and executive committees from leading global organizations.

Job Responsibility:

Build and support the business development journey through personalized email campaigns, landing pages, and web forms that are cohesive in design and tone
Support the refinement and evolution of B2B marketing campaigns and lead acquisition strategies in partnership with key Marketing & Sales team members, IT, external agencies, and vendors
Create systems and workflows to optimize Marketing Cloud processes including design, execution, and QA
proactively manage calendar and collect content, data, and scheduling details from clients and stakeholders
Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
End-to-end email campaign development in partnership with a peer Marketing Technology Manager: editorial planning, HTML creation, testing, data segmentation, deployment, and performance analysis
Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, and partner with IT and General Counsel to ensure compliance when required
Make recommendations on web-tools and technologies adopted by the University to determine if and how they can best be leveraged with Executive Education data structure, the business, and best practices
Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents
Perform other duties as assigned.

Requirements:

High School Diploma, GED, or equivalent is required
5+ years of directly related and specific experience in marketing technology, digital marketing platforms, and marketing automation systems is required
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must
Strong HTML experience and understanding of CSS
SQL or experience with other data querying tools or programming language
Experience with Adobe Creative Suite or similar digital editing software
Experience with marketing automation software
Advanced proficiency in Microsoft Office, with an emphasis in Excel
Excellent communication, project management, and creative program solving skills
Experience with Salesforce Marketing Cloud, Salesforce CRM (or similar platform), and Adobe Analytics / Google Analytics
Knowledge of AMPscript and other scripting languages (e.g. jQuery, JavaScript)
Previous experience with sales and/or marketing for business development or B2B clients
Must be an extremely organized team player and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.

What we offer:

Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts and campus perks

Additional Information:

Job Posted:
March 20, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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