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The YouVersion Marketing Technology Manager is primarily responsible for managing and building the Marketing Strategy channel campaigns with precision and care. The role supports the development of all campaign content based on designs provided by the Creative team utilizing HTML, CSS, and others via various platforms and channels. This role supports the team's direction, initiatives, and ministry efforts to achieve outcomes that further Life.Church’s mission and reach people for Christ.
Job Responsibility:
Manages the Marketing technology stack, including mobile marketing automation software, blog and web platforms, among others
Designs and builds data flows and automation between Marketing systems, interfacing with YouVersion engineering teams
Understands the growing technical requirements of each platform, adjusting setup as needed based on changes and new developments
Maintain up-to-date understanding of the latest platform requirements and capabilities
Create and maintain segments and campaigns in personalization tools, conducting quality control checks
Omnichannel Integration: Ensure consistency across channels for a seamless community experience
Develop and maintain an in-depth knowledge and understanding of YouVersion deep link structure
Manages the execution of the Marketing Strategy calendar ensuring all campaigns are delivered as planned and on time
Reviews Marketing Campaign briefs to ensure the technology requirements are accurately captured and collaborates with the Marketing Strategy Team to finalize requirements for execution
Act as the point person for the Marketing team on all technical communication requirements
Support and execute campaigns based on creative assets by building email templates through HTML, CSS, etc., as needed
Maintain direct involvement in the draft stage for all Marketing Tech Developers, providing necessary feedback to ensure excellence is met
Review all final pieces of a campaign to ensure they are error-free and meet defined standards for both creative and target audiences
Sets up the technical parameters and rules of the journey that best meet the objectives in collaboration with stakeholders on the Marketing Team
Requirements:
Ability to self-motivate, make independent decisions, and solve problems with innovation
Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships
Effective at process and organizational management to coordinate, structure, and provide vision to projects
Strong leadership skills and understanding of developing and guiding others
High School Diploma or GED
1-3 years of related work experience
What we offer:
Paid parental leave, including maternity, paternity, and adoption leave
Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons
Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health
Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase
Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health
Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year
$160 annually in development dollars for team members to invest in their professional growth